David Taras is Ralph Klein Chair in Media Studies at Mount Royal University.Richard Davis is Professor of Political Science at Brigham Young University.

This critically important volume addresses the fundamental questions of how and to what extent digital media impact electoral campaigns. Taras and Davis have assembled distinguished scholars from around the globe whose compelling research demonstrates that the answers differ substantially based on the electoral context. Each study takes a unique approach to exploring significant aspects of digital media campaigning, which provides a rich basis for comparative study. This collection fills a gap in studies of elections in the digital age by bringing theoretical and empirical rigor to investigations of campaigning.

• Introduction - David Taras Chapter 1: Owning Identity: Struggles to Align Voters during the 2020 U.S. Presidential ElectionDaniel Kreiss, University of North Carolina; Shannon McGregor, University of Utah; and Regina Lawrence, University of Oregon Chapter 2: Trending Politics: How the Internet has Changed Political News CoverageKevin Wagner, Florida Atlantic University, and Jason Gainous, University of LouisvilleChapter 3: Feminism, Social Media and Political Campaigns: Justin Trudeau and Sadiq KhanKaitlyn Mendes, University of Leicester and Diretman Dikwal-Bot, De Montfort UniversityChapter 4: A Women’s Place is in the (U.S. ) House: An analysis of issues women candidates discussed on Twitter in 2016 and 2018 Congressional electionsHeather K. Evans, University of Virginia’s College at WiseChapter 5: Two Different Worlds; The gap between the interests of voters and the media in Canada in the 2019 Federal ElectionChris Waddell, Carleton UniversityChapter 6: The Agenda building power of Facebook and Twitter: The Case of the 2018 Italian General ElectionSara Bentivegna, University of Rome, Rita Marchetti and Anna Stanziano, University of PerugiaChapter 7: “Many thanks for your support”: Email Populism and the People’s Party of CanadaBrian Budd and Tamara Small, University of GuelphChapter 8: Benjamin Netanyahu and online campaigning in Israel’s 2019 and 2020 electionsMichael Keren, University of CalgaryChapter 9: Stabbed democracy: How social media and home views made a populist president in Brazil Francisco Brandao, University of Brasilia Chapter 10: Memes; a New emerging logic: Evidence from the 2019 British General ElectionRosalynd Southern, The University of LiverpoolChapter 11: Populists and social media campaigning in Ukraine: The Election of Volodymyr ZelenskyLarisa Doroshenko, Northeastern UniversityChapter 12: The changing face of political campaigning in KenyaMartin Ndlela, Inland Norway University of Applied SciencesChapter 13: Social media as strategic campaign tool: Austrian political parties use of social media over timeUta Russman, FH Wien University of Applied SciencesChapter 14: “Many thanks for your support”: Email Populism and the People’s Party of CanadaChris Wells, Blake Wertz, Li Zhang, and Rebecca Auger, Boston UniversityConclusion - Richard Davis

David Taras is Ralph Klein Chair in Media Studies at Mount Royal University.Richard Davis is Professor of Political Science at Brigham Young University.

This critically important volume addresses the fundamental questions of how and to what extent digital media impact electoral campaigns. Taras and Davis have assembled distinguished scholars from around the globe whose compelling research demonstrates that the answers differ substantially based on the electoral context. Each study takes a unique approach to exploring significant aspects of digital media campaigning, which provides a rich basis for comparative study. This collection fills a gap in studies of elections in the digital age by bringing theoretical and empirical rigor to investigations of campaigning.

• Introduction - David Taras Chapter 1: Owning Identity: Struggles to Align Voters during the 2020 U.S. Presidential ElectionDaniel Kreiss, University of North Carolina; Shannon McGregor, University of Utah; and Regina Lawrence, University of Oregon Chapter 2: Trending Politics: How the Internet has Changed Political News CoverageKevin Wagner, Florida Atlantic University, and Jason Gainous, University of LouisvilleChapter 3: Feminism, Social Media and Political Campaigns: Justin Trudeau and Sadiq KhanKaitlyn Mendes, University of Leicester and Diretman Dikwal-Bot, De Montfort UniversityChapter 4: A Women’s Place is in the (U.S. ) House: An analysis of issues women candidates discussed on Twitter in 2016 and 2018 Congressional electionsHeather K. Evans, University of Virginia’s College at WiseChapter 5: Two Different Worlds; The gap between the interests of voters and the media in Canada in the 2019 Federal ElectionChris Waddell, Carleton UniversityChapter 6: The Agenda building power of Facebook and Twitter: The Case of the 2018 Italian General ElectionSara Bentivegna, University of Rome, Rita Marchetti and Anna Stanziano, University of PerugiaChapter 7: “Many thanks for your support”: Email Populism and the People’s Party of CanadaBrian Budd and Tamara Small, University of GuelphChapter 8: Benjamin Netanyahu and online campaigning in Israel’s 2019 and 2020 electionsMichael Keren, University of CalgaryChapter 9: Stabbed democracy: How social media and home views made a populist president in Brazil Francisco Brandao, University of Brasilia Chapter 10: Memes; a New emerging logic: Evidence from the 2019 British General ElectionRosalynd Southern, The University of LiverpoolChapter 11: Populists and social media campaigning in Ukraine: The Election of Volodymyr ZelenskyLarisa Doroshenko, Northeastern UniversityChapter 12: The changing face of political campaigning in KenyaMartin Ndlela, Inland Norway University of Applied SciencesChapter 13: Social media as strategic campaign tool: Austrian political parties use of social media over timeUta Russman, FH Wien University of Applied SciencesChapter 14: “Many thanks for your support”: Email Populism and the People’s Party of CanadaChris Wells, Blake Wertz, Li Zhang, and Rebecca Auger, Boston UniversityConclusion - Richard Davis

David Taras is Ralph Klein Chair in Media Studies at Mount Royal University.Richard Davis is Professor of Political Science at Brigham Young University.

This critically important volume addresses the fundamental questions of how and to what extent digital media impact electoral campaigns. Taras and Davis have assembled distinguished scholars from around the globe whose compelling research demonstrates that the answers differ substantially based on the electoral context. Each study takes a unique approach to exploring significant aspects of digital media campaigning, which provides a rich basis for comparative study. This collection fills a gap in studies of elections in the digital age by bringing theoretical and empirical rigor to investigations of campaigning.

• Introduction - David Taras Chapter 1: Owning Identity: Struggles to Align Voters during the 2020 U.S. Presidential ElectionDaniel Kreiss, University of North Carolina; Shannon McGregor, University of Utah; and Regina Lawrence, University of Oregon Chapter 2: Trending Politics: How the Internet has Changed Political News CoverageKevin Wagner, Florida Atlantic University, and Jason Gainous, University of LouisvilleChapter 3: Feminism, Social Media and Political Campaigns: Justin Trudeau and Sadiq KhanKaitlyn Mendes, University of Leicester and Diretman Dikwal-Bot, De Montfort UniversityChapter 4: A Women’s Place is in the (U.S. ) House: An analysis of issues women candidates discussed on Twitter in 2016 and 2018 Congressional electionsHeather K. Evans, University of Virginia’s College at WiseChapter 5: Two Different Worlds; The gap between the interests of voters and the media in Canada in the 2019 Federal ElectionChris Waddell, Carleton UniversityChapter 6: The Agenda building power of Facebook and Twitter: The Case of the 2018 Italian General ElectionSara Bentivegna, University of Rome, Rita Marchetti and Anna Stanziano, University of PerugiaChapter 7: “Many thanks for your support”: Email Populism and the People’s Party of CanadaBrian Budd and Tamara Small, University of GuelphChapter 8: Benjamin Netanyahu and online campaigning in Israel’s 2019 and 2020 electionsMichael Keren, University of CalgaryChapter 9: Stabbed democracy: How social media and home views made a populist president in Brazil Francisco Brandao, University of Brasilia Chapter 10: Memes; a New emerging logic: Evidence from the 2019 British General ElectionRosalynd Southern, The University of LiverpoolChapter 11: Populists and social media campaigning in Ukraine: The Election of Volodymyr ZelenskyLarisa Doroshenko, Northeastern UniversityChapter 12: The changing face of political campaigning in KenyaMartin Ndlela, Inland Norway University of Applied SciencesChapter 13: Social media as strategic campaign tool: Austrian political parties use of social media over timeUta Russman, FH Wien University of Applied SciencesChapter 14: “Many thanks for your support”: Email Populism and the People’s Party of CanadaChris Wells, Blake Wertz, Li Zhang, and Rebecca Auger, Boston UniversityConclusion - Richard Davis