Helle Nielsen is a Social Scientist in policy analysis at the National Environmental Research Institute, Aarhus University

• Preface1. Introduction2. Theoretical approaches to rational behaviour3. A positive model of bounded rationality: From theoretical approaches to analytical model4. Research design5. The empirical setting – agriculture and environmental regulation6. Fertiliser application around optimal norms: effect of decision environment7. Information shortcuts and rules of thumb: How farmers make decisions on fertilisers8. Optimising or satisficing: when and what9. Conclusion: Money also mattersAppendix: List of features of the farmers interviewed for the qualitative analysisReferences

Helle Nielsen is a Social Scientist in policy analysis at the National Environmental Research Institute, Aarhus University

• Preface1. Introduction2. Theoretical approaches to rational behaviour3. A positive model of bounded rationality: From theoretical approaches to analytical model4. Research design5. The empirical setting – agriculture and environmental regulation6. Fertiliser application around optimal norms: effect of decision environment7. Information shortcuts and rules of thumb: How farmers make decisions on fertilisers8. Optimising or satisficing: when and what9. Conclusion: Money also mattersAppendix: List of features of the farmers interviewed for the qualitative analysisReferences

Helle Nielsen is a Social Scientist in policy analysis at the National Environmental Research Institute, Aarhus University

• Preface1. Introduction2. Theoretical approaches to rational behaviour3. A positive model of bounded rationality: From theoretical approaches to analytical model4. Research design5. The empirical setting – agriculture and environmental regulation6. Fertiliser application around optimal norms: effect of decision environment7. Information shortcuts and rules of thumb: How farmers make decisions on fertilisers8. Optimising or satisficing: when and what9. Conclusion: Money also mattersAppendix: List of features of the farmers interviewed for the qualitative analysisReferences