Rebecca Cassidy is Professor of Anthropology at Goldsmiths University. She is the co-author of Qualitative Research in Gambling: Exploring the Production and Consumption of Risk (Routledge).

'Cassidy takes readers behind the scenes of the commercial gambling industry to reveal how it reinvents itself in the face of shifting technology, economic prospects, and regulative logics. From machine-packed betting shops on London's high streets, to raffles at countryside churches, she offers a first-hand view of the dynamic -and sometimes vicious - interactions between the hunt for profit and punters' lives'

• Series PrefaceAcknowledgements Introduction 1. Gambling’s New Deal 2. Raffles: Gambling for Good 3. The Birth of the Betting Shop 4. The Rise of the Machines 5. The Responsible Gambling Myth 6. The Bookmaker’s Lament 7. Online in Gibraltar 8. The Regulation Game Conclusions Notes References Index

Rebecca Cassidy is Professor of Anthropology at Goldsmiths University. She is the co-author of Qualitative Research in Gambling: Exploring the Production and Consumption of Risk (Routledge).

'Cassidy takes readers behind the scenes of the commercial gambling industry to reveal how it reinvents itself in the face of shifting technology, economic prospects, and regulative logics. From machine-packed betting shops on London's high streets, to raffles at countryside churches, she offers a first-hand view of the dynamic -and sometimes vicious - interactions between the hunt for profit and punters' lives'

• Series PrefaceAcknowledgements Introduction 1. Gambling’s New Deal 2. Raffles: Gambling for Good 3. The Birth of the Betting Shop 4. The Rise of the Machines 5. The Responsible Gambling Myth 6. The Bookmaker’s Lament 7. Online in Gibraltar 8. The Regulation Game Conclusions Notes References Index

Rebecca Cassidy is Professor of Anthropology at Goldsmiths University. She is the co-author of Qualitative Research in Gambling: Exploring the Production and Consumption of Risk (Routledge).

'Cassidy takes readers behind the scenes of the commercial gambling industry to reveal how it reinvents itself in the face of shifting technology, economic prospects, and regulative logics. From machine-packed betting shops on London's high streets, to raffles at countryside churches, she offers a first-hand view of the dynamic -and sometimes vicious - interactions between the hunt for profit and punters' lives'

• Series PrefaceAcknowledgements Introduction 1. Gambling’s New Deal 2. Raffles: Gambling for Good 3. The Birth of the Betting Shop 4. The Rise of the Machines 5. The Responsible Gambling Myth 6. The Bookmaker’s Lament 7. Online in Gibraltar 8. The Regulation Game Conclusions Notes References Index