Narratives in Popular Culture, Media, and Everyday Life

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

This book focuses on narration in lots of different types of media and tells the reader at the same time that narration not only takes place in literature and film. It also can be found in the radio, in dreams, in commercials as well as in the everyday life communication. It postualtes narration as a concept of a basal way of communication in the first place. It is as well a book that bring in the theoretical roots and empirical access to narration together.

• The Nature of NarrativeTheorists of NarrativityNarrative Techniques and Authorial DevicesA Glossary of Terms Relating to Narrative TextsDreamsA Freudian PerspectiveFairy TalesThe ComicsThe Macintosh ′1984′ Television CommercialA Study in Television NarrativityThe Popular Culture NovelRadio NarrativesA Case Study of the War of the Worlds ScriptFilm NarrativesNarratives and Everyday Life