Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.

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• Introduction   (1) The Western Rationales for Public Relations: The Engineering of Human Interactions   (2) Ancient Chinese Roots   (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel   (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations   (5)  Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China   (6) Toward a New Dawn of Public Relations: With Charity Toward All   (7) Crisis Communication in China   (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities   (9) Public Relations and the Performance of Everything   (10) Humanistic Turn: A New Home for Public Diplomacy?   (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective   (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low

Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.

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• Introduction   (1) The Western Rationales for Public Relations: The Engineering of Human Interactions   (2) Ancient Chinese Roots   (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel   (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations   (5)  Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China   (6) Toward a New Dawn of Public Relations: With Charity Toward All   (7) Crisis Communication in China   (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities   (9) Public Relations and the Performance of Everything   (10) Humanistic Turn: A New Home for Public Diplomacy?   (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective   (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low

Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.

Select Guide Rating

• Introduction   (1) The Western Rationales for Public Relations: The Engineering of Human Interactions   (2) Ancient Chinese Roots   (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel   (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations   (5)  Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China   (6) Toward a New Dawn of Public Relations: With Charity Toward All   (7) Crisis Communication in China   (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities   (9) Public Relations and the Performance of Everything   (10) Humanistic Turn: A New Home for Public Diplomacy?   (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective   (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low