Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors.

• Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual PoetryConclusionBibliographyAppendix

Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors.

• Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual PoetryConclusionBibliographyAppendix

Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors.

• Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual PoetryConclusionBibliographyAppendix