Transforming Type

New Directions in Kinetic Typography

AvBarbara Brownie

Inbunden, Engelska, 2014

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Beskrivning

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper’s title sequence design, kinetic poetry and MPC’s idents for the UK’s Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

Produktinformation

Utgivningsdatum:2014-12-18
Mått:189 x 246 x 12 mm
Vikt:594 g
Format:Inbunden
Språk:Engelska
Antal sidor:128
Förlag:Bloomsbury Publishing PLC
ISBN:9780857857675

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Mer om författaren

Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

Recensioner i media

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors.

Innehållsförteckning

Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual PoetryConclusionBibliographyAppendix