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Han Yu - Understanding Visuals in the Life Sciences, Häftad

Häftad, Engelska, 2024

Understanding Visuals in the Life Sciences

Av Han Yu

Del i serien Understanding Life

258 kr

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Beskrivning
From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.
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Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).

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'Yu's 'close reading' of life science visualizations goes beyond 'understanding' by shining a critical lens on common forms: graphs, photographs, animations, video games, etc. She goes further than applying Tufte's rules for Beautiful Evidence by dissecting authors' intentions to purposely conceal, divert, deceive, misconstrue, and misrepresent, and she embraces practices of open science, transparency, and aesthetics that will help readers experience 'the triumph of interpretation' and empower readers to construct the meaning of heterogeneous, complex data. Her vision is an important counterpoint to the mindless proliferation of chart junk produced by misuse of common software and moves us to embrace communication practices that not only make for better science, but also serve to enhance our appreciation for the importance of maintaining a healthy skepticism of potentially spurious claims.' John R. Jungck, Center for Bioinformatics and Computational Biology and DENIN Delaware Environmental Institute, USA

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