Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdańsk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice.Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdańsk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.

• Introductory wordsWioleta Kucharska & Ewa LechmanChapter 1: Technology brands in the digitally-based and network economy: setting the backgroundWioleta Kucharska & Ewa Lechman Chapter 2: The History of Technology Brand EmergenceHasret BalciogluChapter 3: A network approach to value creation from intangible assetsAnna Ujwary-GilChapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economyMaría Ángeles Alcaide González, Elena De La Poza Plaza, Natividad Guadalajara OlmedaChapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company PerformanceMinna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia SoreChapter 6: Assessing Technology Brands with Digital Media,G. Scott EricksonChapter 7: Technology brands and the role of GenZ in their co-creation: Case study of SerbiaTatjana Mamula Nikolić, Sanja Popović – Pantić, Karolina PerčićChapter 8: Place branding and social media in the sharing economy: a literature reviewAbdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.Index

Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdańsk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice.Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdańsk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.

• Introductory wordsWioleta Kucharska & Ewa LechmanChapter 1: Technology brands in the digitally-based and network economy: setting the backgroundWioleta Kucharska & Ewa Lechman Chapter 2: The History of Technology Brand EmergenceHasret BalciogluChapter 3: A network approach to value creation from intangible assetsAnna Ujwary-GilChapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economyMaría Ángeles Alcaide González, Elena De La Poza Plaza, Natividad Guadalajara OlmedaChapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company PerformanceMinna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia SoreChapter 6: Assessing Technology Brands with Digital Media,G. Scott EricksonChapter 7: Technology brands and the role of GenZ in their co-creation: Case study of SerbiaTatjana Mamula Nikolić, Sanja Popović – Pantić, Karolina PerčićChapter 8: Place branding and social media in the sharing economy: a literature reviewAbdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.Index

Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdańsk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice.Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdańsk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.

• Introductory wordsWioleta Kucharska & Ewa LechmanChapter 1: Technology brands in the digitally-based and network economy: setting the backgroundWioleta Kucharska & Ewa Lechman Chapter 2: The History of Technology Brand EmergenceHasret BalciogluChapter 3: A network approach to value creation from intangible assetsAnna Ujwary-GilChapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economyMaría Ángeles Alcaide González, Elena De La Poza Plaza, Natividad Guadalajara OlmedaChapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company PerformanceMinna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia SoreChapter 6: Assessing Technology Brands with Digital Media,G. Scott EricksonChapter 7: Technology brands and the role of GenZ in their co-creation: Case study of SerbiaTatjana Mamula Nikolić, Sanja Popović – Pantić, Karolina PerčićChapter 8: Place branding and social media in the sharing economy: a literature reviewAbdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.Index