Paula McDowell is Professor of English at New York University, USA. Known for her groundbreaking archival research, her latest book, The Invention of the Oral: Print Commerce and Fugitive Voices in Eighteenth-Century Britain (2017), won the John Ben Snow Prize of the North American Conference on British Studies. She is currently writing an archivally-based book on McLuhan’s women.

• 1. Introduction: Reading McLuhan reading (and not reading) 2. Enter through the book shop: McLuhan monograffiti 3. Watching readers reading 4. ‘Good heavens! that’s where I got it!’ McLuhan reads Wyndham Lewis 5. Cliché and repetition: McLuhan understanding modernism 6. Reading Ong reading McLuhan 7. When the medium is war: Marshall McLuhan, media, and militarisation 8. Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce 9. Afterword: Exit this way: afterward

Paula McDowell is Professor of English at New York University, USA. Known for her groundbreaking archival research, her latest book, The Invention of the Oral: Print Commerce and Fugitive Voices in Eighteenth-Century Britain (2017), won the John Ben Snow Prize of the North American Conference on British Studies. She is currently writing an archivally-based book on McLuhan’s women.

• 1. Introduction: Reading McLuhan reading (and not reading) 2. Enter through the book shop: McLuhan monograffiti 3. Watching readers reading 4. ‘Good heavens! that’s where I got it!’ McLuhan reads Wyndham Lewis 5. Cliché and repetition: McLuhan understanding modernism 6. Reading Ong reading McLuhan 7. When the medium is war: Marshall McLuhan, media, and militarisation 8. Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce 9. Afterword: Exit this way: afterward