Practices, Education and Technology in Audiovisual Translation

Alejandro Bolaños García-Escribano is Associate Professor in Audiovisual Translation at University College London (UCL), UK.

"No one like the author of this book – a scholar, a teacher and a professional in the field of audiovisual translation – can better testify to the technological turn that this discipline has undergone in the past few years, catering for both educators’ and students’ needs with a practical approach to the use of industry-led tools. This rich and agile monograph on audiovisual translation practices is based on a solid theoretical framework and years of research into technologically advanced instruments used for teaching and learning purposes."- Irene Ranzato, Sapienza Università di Roma"This exquisitely conceived monograph touches on the ins and outs of audiovisual translation and delves into a vast array of industry practices, pedagogical initiatives, and cutting-edge technologies. Unravelling the transformative power of technology in general, and cloud ecosystems in particular, and through the eyes of a seasoned professional and educator, this book allows readers to rethink media localization education by looking at its present and future."- Frederic Chaume, Universitat Jaume I"Bolaños García-Escribano’s monograph takes readers to the exciting and ever-changing state of audiovisual translation practice, education and technology, but also gives indications of how the future may look in a world where artificial intelligence plays an ever-increasing role and the media localisation industry is dominated by streaming services. This research-based book examines the practices of audiovisual translation, delves into educational approaches, and sheds light on new technologies used in both practices and higher education, without which neither of the two would be possible. This prolific scholar has given us a book that will feature among the go-to reference monographs for practitioners, educators, technology developers, and anyone interested in audiovisual translation in the years to come."- Kristijan Nikolić, University of Zagreb"Bolaños García-Escribano’s new book provides an updated and informed overview of current practices and pedagogies in audiovisual translation. The author has a thorough knowledge of the latest media localisation technology and reflects on its impact and affordances in a lucid and systematic way. This book will speak to industry professionals, trainers, and academic researchers alike, and will also be a precious resource for students in translation, media, and communication."- Dionysios Kapsaskis, University of Roehampton "The author skilfully blends academic expertise and industry experience into this systematic and meticulous monograph making a substantial and much-needed contribution to the field of AVT in an educational context. Its three-part structure —delving into practices, education, and technologies— offers a lucid, compelling, and innovative journey through valuable practical insights, tools, and resources, particularly useful in a classroom setting. This is an indispensable read for academics, trainers, and researchers in AVT."- Giselle Spiteri Miggiani, University of Malta

• ContentsList of FiguresList of TablesList of Acronyms and AbbreviationsForewordPrefaceAcknowledgements1. Introduction2. Practices2.1. Audiovisual Translation as a Professional Practice 2.1.1. Industry Size and Context2.1.2. Media Localisation Workflows 2.1.3. Media Consumption Habits and Trends2.2. Audiovisual Translation as an Academic Discipline 2.3. Media Localisation Practices 2.3.1. Revoicing2.3.1.1. Dubbing and Partial Dubbing2.3.1.2. Voiceover and Narration2.3.1.3. Interpreting and Sign Language2.3.1.4. Audio Description2.3.1.5. Free Commentary2.3.1.6. Remakes2.3.1.7. Amateur Dubbing2.3.2. Subtitling2.3.2.1. Interlingual Subtitling2.3.2.2. Intralingual Subtitling2.3.2.3. Surtitling2.3.2.4. Live Subtitling2.3.2.5. Integrated Subtitles2.3.2.6. Amateur Subtitling2.4. Audiovisual Translation Quality Standards and Evaluation3. Education 3.1. Current Learning and Teaching Approaches in Higher Education Scholarship 3.1.3. Outcomes-based Education Framework3.1.2. Learning Spaces and Teaching Delivery 3.1.3. Education Quality Evaluation 3.2. Translator Education and Training Approaches 3.2.1. Task-based Learning 3.2.2. Socio-constructivism, Project-based and Situated Learning Experiences 3.3. Translation Competence 3.3.1. Competence in Translation Studies 3.3.2. Competence in Audiovisual Translation 3.4. Translation Assessment3.4.1. Assessment in Translation Studies3.4.1.1. Types of Assessment Tasks3.4.1.2. Marking Criteria and Rubrics3.4.2. Assessment in Audiovisual Translation3.5. Provision of Specialist Audiovisual Translation Education3.5.1. Programmes of Study on Audiovisual Translation 3.5.2. Learning Technologies and Didactic Projects3.5.3. Curriculum Design Challenges3.6. Rethinking and Reshaping Audiovisual Translation Education3.6.1. What is Taught? Industry- and Research-led Education3.6.2. Who Teaches? Training the Trainers3.6.3. Where to Teach? Training Institutions3.6.4. How to Teach? Learning and Teaching Delivery Methods3.6.5. Why Teach? Future Training Landscapes4. Technology4.1. From Desktop and Legacy Software to Cloud Ecosystems 4.1.1. The Development of Cloud Computing4.1.2. The Migration of Translation Technologies to the Cloud4.2. Audiovisual Translators’ Workstations4.2.1. Media Localisation Editors4.2.1.1. Revoicing Editors4.2.1.2. Subtitling Editors4.2.2. Translation Memory and Machine Translation Systems4.2.2.1. Translation Memory4.2.2.2. Machine Translation4.2.3. Automatic Speech Systems4.2.3.1. Speech-to-Text4.2.3.2. Text-to-Speech4.2.3.3. Speech-to-Speech and Automatic Dubbing4.2.4. Project Management and Translation Quality Assessment4.3. The Emergence and Consolidation of Cloud Technologies 4.3. Generative Artificial Intelligence and Large Language Models4.4. Examples of Media Localisation Systems and Editors4.4.1. Subtitling and Closed Captioning: OOONA Tools and OOONA Edu4.4.1.1. Creating and Translating Subtitle Templates4.4.1.2. Reviewing, Converting and Burning Subtitles4.4.2. Dubbing and Voiceover: ZOOdubs4.4.3. Audio Description: YellaUmbrella 4.4.4. Language Learning Platforms: TRADILEX5. ConclusionsIndex