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Mark Wheeler - Celebrity 'Outsider' Politicians in the Digital Realm, Häftad

Häftad, Engelska, 2026

Celebrity 'Outsider' Politicians in the Digital Realm

Donald Trump's Online Charismatic Authority

Av Mark Wheeler

Del i serien Politics, Media and Political Communication

651 kr

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Beskrivning
Celebrity ‘Outsider’ Politicians in the Digital Realm: Donald Trump’s Online Charismatic Authority considers Trump’s impact on elite level behaviour by analysing how his extremist online political discourses shape communications outputs.Celebrity ‘outsider’ politicians like Donald Trump command credibility by establishing themselves through a conjunction of deinstitutionalisation, personalisation and parasocial familiarity. To provide a systematic analysis of this phenomenon, the book asks how Trump’s celebrity has been utilised to transfer his ‘business assets’ from the ‘field’ of entertainment to the ‘field’ of politics through his populism. It analyses, assesses and explains the significance of Trump’s celebrity personality in shaping the impression management throughout the 2024 Republican Presidential nomination and General Elections processes. Throughout his campaigns it has not been about who Trump is, but it is about what he represented in terms of American supremacism, brash salesmanship and personal narcissism.Celebrity ‘Outsider’ Politicians in the Digital Realm will appeal to students, scholars and political practitioners interested in political communication, popular culture and politics.
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Mark Wheeler is an Emeritus Professor of Political Communications, London Metropolitan University.

Recensioner i media

"Mark Wheeler has established a formidable reputation as a major commentator on the intersection between media culture and the democratic process. His book draws on his exemplary track record of examining the interplay between celebrity and politics and the result is that he able to provide a highly original exploration of the electoral phenomenon that is Donald Trump. But this formidable contribution helps explain and put Trump’s seemingly extraordinary success in context by exploring how and why he was able to strategically exploit his fame to help him win the White House. Professor Wheeler’s contribution transcends conventional forms of political analysis which have often struggled to understand the origins and appeal of this most idiosyncratic of presidents."Dominic Wring, Professor of Political Communication and Head of Communication and Media, Loughborough University"Mark Wheeler has been one of the most serious scholars on the personalisation of politics, and this book on the digitisation of renegade political charisma delivers again. Wheeler’s focus has eluded previous analyses of “outsider” political authority. He brings order to our understanding of the emergent role of social media in driving a politics of chaos and anti-administration. An essential volume."Michael Higgins, University of Strathclyde

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