Lene Heiselberg is Associate Professor in Centre for Journalism at the University of Southern Denmark. With over a decade of experience in media and audience research, she has worked both in academia and in the media industry, including the Danish Broadcasting Corporation. Her research focuses on audience reception of media and journalism, and she collaborates closely with industry partners.Bo Kampmann Walther is Associate Professor in the Department of Design, Media, and Educational Science at the University of Southern Denmark. He has written extensively on new media, computer games, transmedia, and sports and media. He is also a football columnist and a media and branding consultant.Jakob Isak Nielsen is Associate Professor in the Department of Media and Journalism Studies at Aarhus University. Main research areas include media aesthetics and media industry studies. Co-editor of books on US drama series, and serial phenomena in the streaming era. Main research projects: What Makes Danish TV Drama Series Travel? (Independent Research Fund Denmark); CresCine – Increasing the International Competitiveness of the European Film Industry in Small European Markets (Horizon-RIA).Rasmus Rønlev is Associate Professor in the Centre for Journalism at the University of Southern Denmark. His research focuses on subjectivity and self-presentation in journalism, with a particular focus on journalists’ various roles as narrators and characters in narrative journalism. Both in his research and teaching he works in close collaboration with journalists and, thus, integrates journalistic scholarship and practice.

• 1. An Overview of Seriality in the Streaming Era 2. Seriality and Platform Vernacular 3. Narrative Structure in Non-Fiction Serial Streaming Formats 4. Crap or Gold? Navigating Artistic Freedom and Commercial Demands in Serial Fiction 5. Serial Narrative Journalism in Digital Media: The Case of Podcasts Conclusion

Lene Heiselberg is Associate Professor in Centre for Journalism at the University of Southern Denmark. With over a decade of experience in media and audience research, she has worked both in academia and in the media industry, including the Danish Broadcasting Corporation. Her research focuses on audience reception of media and journalism, and she collaborates closely with industry partners.Bo Kampmann Walther is Associate Professor in the Department of Design, Media, and Educational Science at the University of Southern Denmark. He has written extensively on new media, computer games, transmedia, and sports and media. He is also a football columnist and a media and branding consultant.Jakob Isak Nielsen is Associate Professor in the Department of Media and Journalism Studies at Aarhus University. Main research areas include media aesthetics and media industry studies. Co-editor of books on US drama series, and serial phenomena in the streaming era. Main research projects: What Makes Danish TV Drama Series Travel? (Independent Research Fund Denmark); CresCine – Increasing the International Competitiveness of the European Film Industry in Small European Markets (Horizon-RIA).Rasmus Rønlev is Associate Professor in the Centre for Journalism at the University of Southern Denmark. His research focuses on subjectivity and self-presentation in journalism, with a particular focus on journalists’ various roles as narrators and characters in narrative journalism. Both in his research and teaching he works in close collaboration with journalists and, thus, integrates journalistic scholarship and practice.

• 1. An Overview of Seriality in the Streaming Era 2. Seriality and Platform Vernacular 3. Narrative Structure in Non-Fiction Serial Streaming Formats 4. Crap or Gold? Navigating Artistic Freedom and Commercial Demands in Serial Fiction 5. Serial Narrative Journalism in Digital Media: The Case of Podcasts Conclusion

Lene Heiselberg is Associate Professor in Centre for Journalism at the University of Southern Denmark. With over a decade of experience in media and audience research, she has worked both in academia and in the media industry, including the Danish Broadcasting Corporation. Her research focuses on audience reception of media and journalism, and she collaborates closely with industry partners.Bo Kampmann Walther is Associate Professor in the Department of Design, Media, and Educational Science at the University of Southern Denmark. He has written extensively on new media, computer games, transmedia, and sports and media. He is also a football columnist and a media and branding consultant.Jakob Isak Nielsen is Associate Professor in the Department of Media and Journalism Studies at Aarhus University. Main research areas include media aesthetics and media industry studies. Co-editor of books on US drama series, and serial phenomena in the streaming era. Main research projects: What Makes Danish TV Drama Series Travel? (Independent Research Fund Denmark); CresCine – Increasing the International Competitiveness of the European Film Industry in Small European Markets (Horizon-RIA).Rasmus Rønlev is Associate Professor in the Centre for Journalism at the University of Southern Denmark. His research focuses on subjectivity and self-presentation in journalism, with a particular focus on journalists’ various roles as narrators and characters in narrative journalism. Both in his research and teaching he works in close collaboration with journalists and, thus, integrates journalistic scholarship and practice.

• 1. An Overview of Seriality in the Streaming Era 2. Seriality and Platform Vernacular 3. Narrative Structure in Non-Fiction Serial Streaming Formats 4. Crap or Gold? Navigating Artistic Freedom and Commercial Demands in Serial Fiction 5. Serial Narrative Journalism in Digital Media: The Case of Podcasts Conclusion