E-bok, Engelska, 2025
Elgar Encyclopedia of Retailing
Av Faiz Gallouj, Camal Gallouj
907 kr
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Beskrivning
Split into nine thematic sections, contributors explore topics relating to retail forms and formats, retail management and marketing, supply chain management, institutional change and retail innovation. They examine the position of the consumer and the economics of retailing, as well as retail spaces and common misconceptions surrounding retailing.
Key Features:
- Fills a significant gap in the literature on commerce
- Comprises 238 entries by 262 authors from 35 countries
- Includes contributions from internationally renowned experts in retailing and consumption
- Accessible insights into a wide range of concepts, methods and perspectives that expand the boundaries of the field
This Encyclopedia is an essential reference for scholars and students of marketing, strategic management, industrial economics, and business and management. It will also prove invaluable to practitioners in the private and public sector as well as consultants in the field.
Produktinformation
- Utgivningsdatum: 2025-12-31
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781035319701
- Förlag: Edward Elgar Publishing
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