Edited by Vassil Girginov, Professor of Sport Management, Department of Sport, Health and Exercise Sciences, Brunel University of London, UK and Katerina Girginova, Co-Founder/Director of the Annenberg Extended Reality Lab, Annenberg School for Communication, University of Pennsylvania, USA

‘Overall, Handbook on Sport and Culture is a substantial and useful reference work that advances the field by reorganizing how scholars conceptualize sport’s cultural significance. Its novelty lies in a coherent integrative stance: culture is treated as constitutive, mediated, and institutionalized, and politically consequential. For communications scholars, the book offers a durable resource for analyzing sport as a communicative system through which power, identity, and value are continuously made and contested.’

• Contents1 Sport and culture: an introduction 1Vassil Girginov and Katerina GirginovaPART I SPORT AND CULTURE AS LEARNED SYSTEMSIntroduction to Part I2 Numbers, quantification, and the culture of sport 20Andrew Baerg3 Sport governance codes as social and cultural norms 34Mathew DowlingPART II SPORT CULTURES AS INNOVATIVE SYSTEMSIntroduction to Part II4 Making new sport cultures 50Trygve B. Broch and Marianna Melenteva5 The impact of culture on sport innovations 62Daniele Canini and Anne Tjønndal6 Sport learning cultures: interrogating the complexities tied to rugby,cricket, and football’s global development 75Hazel Maxwell, Michelle O’Shea, Christopher Yorke and Mike Rayner7 Managing cultural change in sport organisations 91Michael C. McDougall8 Extended reality cultures in sport 103Katerina GirginovaPART III CULTURE AS AN ORDER-BUILDING ACTIVITY IN SPORTIntroduction to Part III9 Cultural perspectives on sport legislation 121Jeffrey F. Levine10 Sporting culture and activism: lacrosse and the subtle power of playfulnessin achieving social change through sport. 137Travis Taylor and Naofumi Suzuki11 Managing across cultures: sport leadership 149Sam S. Chen, Grant Son and James J. ZhangPART IV SINGULAR AND PLURAL SPORT CULTURESIntroduction to Part IV12 Mega sport events as universal cultural signifiers 167Ryutaro Yamakita, Wenbo Guo and Milena M. Parent13 Local sport events as cultural signifiers 185Kamilla Swart-Arries, Gift Muresherwa and Janice Hemmonsbey14 From singularity to homogenization: ethnicity, culture, and organizationalstructures in sport 198Nathan D’Hoore and Jeroen Scheerder15 Sport branding across cultures 211Dalia Abdel Rahman FarragPART V SPORT CULTURE AS THE UNITY OF SYSTEM AND PRACTICEIntroduction to Part V16 Cultural discourses in sport, sports media and sports gaming: aninternational perspective 228Jacco van Sterkenburg17 Sport consumption across cultures 241Andrew Grainger, David L. Andrews and Junbin Yang18 Digital sport consumption cultures 259Carleigh Yeomans, Adam Karg and Samuel Duncan19 The cultural practices of sport: examining dual career assemblages 275Donka Darpatova-Hruzewicz and Tatiana V. RybaPART VI THE CULTURAL PRODUCTION OF SPORTIntroduction to Part VI20 Cultural production and consumption in sport 297Adam Gemar21 The production of new sport cultures: the case of breaking 311Mikhail Batuev22 Exploring fandom material cultures of sports and gaming 325David J. Leonard and Kishonna L. Gray23 Geographies of sport culture research 338Xiaoyan XingPART VII THE POLITICAL SIGNIFICANCE OF CULTURE FOR SPORTIntroduction to Part VII24 Sport policy cultures 359Shushu Chen and Tingyu Hou25 The cultural basis of elite sport systems: an Institutional Logics Perspective 375Ralph Ramos and Veerle De Bosscher26 The cultural politics of esports 391Anne Tjønndal and Eivind Å. Skille

Edited by Vassil Girginov, Professor of Sport Management, Department of Sport, Health and Exercise Sciences, Brunel University of London, UK and Katerina Girginova, Co-Founder/Director of the Annenberg Extended Reality Lab, Annenberg School for Communication, University of Pennsylvania, USA

‘Overall, Handbook on Sport and Culture is a substantial and useful reference work that advances the field by reorganizing how scholars conceptualize sport’s cultural significance. Its novelty lies in a coherent integrative stance: culture is treated as constitutive, mediated, and institutionalized, and politically consequential. For communications scholars, the book offers a durable resource for analyzing sport as a communicative system through which power, identity, and value are continuously made and contested.’

• Contents1 Sport and culture: an introduction 1Vassil Girginov and Katerina GirginovaPART I SPORT AND CULTURE AS LEARNED SYSTEMSIntroduction to Part I2 Numbers, quantification, and the culture of sport 20Andrew Baerg3 Sport governance codes as social and cultural norms 34Mathew DowlingPART II SPORT CULTURES AS INNOVATIVE SYSTEMSIntroduction to Part II4 Making new sport cultures 50Trygve B. Broch and Marianna Melenteva5 The impact of culture on sport innovations 62Daniele Canini and Anne Tjønndal6 Sport learning cultures: interrogating the complexities tied to rugby,cricket, and football’s global development 75Hazel Maxwell, Michelle O’Shea, Christopher Yorke and Mike Rayner7 Managing cultural change in sport organisations 91Michael C. McDougall8 Extended reality cultures in sport 103Katerina GirginovaPART III CULTURE AS AN ORDER-BUILDING ACTIVITY IN SPORTIntroduction to Part III9 Cultural perspectives on sport legislation 121Jeffrey F. Levine10 Sporting culture and activism: lacrosse and the subtle power of playfulnessin achieving social change through sport. 137Travis Taylor and Naofumi Suzuki11 Managing across cultures: sport leadership 149Sam S. Chen, Grant Son and James J. ZhangPART IV SINGULAR AND PLURAL SPORT CULTURESIntroduction to Part IV12 Mega sport events as universal cultural signifiers 167Ryutaro Yamakita, Wenbo Guo and Milena M. Parent13 Local sport events as cultural signifiers 185Kamilla Swart-Arries, Gift Muresherwa and Janice Hemmonsbey14 From singularity to homogenization: ethnicity, culture, and organizationalstructures in sport 198Nathan D’Hoore and Jeroen Scheerder15 Sport branding across cultures 211Dalia Abdel Rahman FarragPART V SPORT CULTURE AS THE UNITY OF SYSTEM AND PRACTICEIntroduction to Part V16 Cultural discourses in sport, sports media and sports gaming: aninternational perspective 228Jacco van Sterkenburg17 Sport consumption across cultures 241Andrew Grainger, David L. Andrews and Junbin Yang18 Digital sport consumption cultures 259Carleigh Yeomans, Adam Karg and Samuel Duncan19 The cultural practices of sport: examining dual career assemblages 275Donka Darpatova-Hruzewicz and Tatiana V. RybaPART VI THE CULTURAL PRODUCTION OF SPORTIntroduction to Part VI20 Cultural production and consumption in sport 297Adam Gemar21 The production of new sport cultures: the case of breaking 311Mikhail Batuev22 Exploring fandom material cultures of sports and gaming 325David J. Leonard and Kishonna L. Gray23 Geographies of sport culture research 338Xiaoyan XingPART VII THE POLITICAL SIGNIFICANCE OF CULTURE FOR SPORTIntroduction to Part VII24 Sport policy cultures 359Shushu Chen and Tingyu Hou25 The cultural basis of elite sport systems: an Institutional Logics Perspective 375Ralph Ramos and Veerle De Bosscher26 The cultural politics of esports 391Anne Tjønndal and Eivind Å. Skille

Edited by Vassil Girginov, Professor of Sport Management, Department of Sport, Health and Exercise Sciences, Brunel University of London, UK and Katerina Girginova, Co-Founder/Director of the Annenberg Extended Reality Lab, Annenberg School for Communication, University of Pennsylvania, USA

‘Overall, Handbook on Sport and Culture is a substantial and useful reference work that advances the field by reorganizing how scholars conceptualize sport’s cultural significance. Its novelty lies in a coherent integrative stance: culture is treated as constitutive, mediated, and institutionalized, and politically consequential. For communications scholars, the book offers a durable resource for analyzing sport as a communicative system through which power, identity, and value are continuously made and contested.’

• Contents1 Sport and culture: an introduction 1Vassil Girginov and Katerina GirginovaPART I SPORT AND CULTURE AS LEARNED SYSTEMSIntroduction to Part I2 Numbers, quantification, and the culture of sport 20Andrew Baerg3 Sport governance codes as social and cultural norms 34Mathew DowlingPART II SPORT CULTURES AS INNOVATIVE SYSTEMSIntroduction to Part II4 Making new sport cultures 50Trygve B. Broch and Marianna Melenteva5 The impact of culture on sport innovations 62Daniele Canini and Anne Tjønndal6 Sport learning cultures: interrogating the complexities tied to rugby,cricket, and football’s global development 75Hazel Maxwell, Michelle O’Shea, Christopher Yorke and Mike Rayner7 Managing cultural change in sport organisations 91Michael C. McDougall8 Extended reality cultures in sport 103Katerina GirginovaPART III CULTURE AS AN ORDER-BUILDING ACTIVITY IN SPORTIntroduction to Part III9 Cultural perspectives on sport legislation 121Jeffrey F. Levine10 Sporting culture and activism: lacrosse and the subtle power of playfulnessin achieving social change through sport. 137Travis Taylor and Naofumi Suzuki11 Managing across cultures: sport leadership 149Sam S. Chen, Grant Son and James J. ZhangPART IV SINGULAR AND PLURAL SPORT CULTURESIntroduction to Part IV12 Mega sport events as universal cultural signifiers 167Ryutaro Yamakita, Wenbo Guo and Milena M. Parent13 Local sport events as cultural signifiers 185Kamilla Swart-Arries, Gift Muresherwa and Janice Hemmonsbey14 From singularity to homogenization: ethnicity, culture, and organizationalstructures in sport 198Nathan D’Hoore and Jeroen Scheerder15 Sport branding across cultures 211Dalia Abdel Rahman FarragPART V SPORT CULTURE AS THE UNITY OF SYSTEM AND PRACTICEIntroduction to Part V16 Cultural discourses in sport, sports media and sports gaming: aninternational perspective 228Jacco van Sterkenburg17 Sport consumption across cultures 241Andrew Grainger, David L. Andrews and Junbin Yang18 Digital sport consumption cultures 259Carleigh Yeomans, Adam Karg and Samuel Duncan19 The cultural practices of sport: examining dual career assemblages 275Donka Darpatova-Hruzewicz and Tatiana V. RybaPART VI THE CULTURAL PRODUCTION OF SPORTIntroduction to Part VI20 Cultural production and consumption in sport 297Adam Gemar21 The production of new sport cultures: the case of breaking 311Mikhail Batuev22 Exploring fandom material cultures of sports and gaming 325David J. Leonard and Kishonna L. Gray23 Geographies of sport culture research 338Xiaoyan XingPART VII THE POLITICAL SIGNIFICANCE OF CULTURE FOR SPORTIntroduction to Part VII24 Sport policy cultures 359Shushu Chen and Tingyu Hou25 The cultural basis of elite sport systems: an Institutional Logics Perspective 375Ralph Ramos and Veerle De Bosscher26 The cultural politics of esports 391Anne Tjønndal and Eivind Å. Skille