Edited by Christophe Geiger, Full Professor of Law and Director of the Innovation Law and Ethics Observatory (ILEO), Luiss University, Italy

‘The chapters in this important volume consider the role of IP in promoting sustainability in a world of increasing technological complexity. Can IP be structured to encourage innovation supporting sustainable growth? The book emphasizes artificial intelligence and how it might support ethical innovation. Readers seeking to understand how AI and IP may evolve and interact in this emerging social contract will benefit greatly from reading this book.’

• ContentsList of contributors viii1 Introduction to Intellectual Property, Ethical Innovation andSustainability 1Christophe GeigerPART I CONCEPTUALIZING THE RELATIONSHIP OFINTELLECTUAL PROPERTY, ETHICS ANDSUSTAINABILITY2 International intellectual property, innovation, technologytransfer and sustainable development 12Susy Frankel3 A conceptual mapping on intellectual property law andsustainability 26Giulia Priora and Amanda Costa Novaes4 (Re)discovering new innovations derived from historicalknowledge: fostering the responsible and ethical developmentof sustainable innovations 38Helen Yu5 IP, sustainability and competition policy: looking for acoherent framework 51Nicola M.F. Faraone6 An institutional perspective on the alignment of IPframeworks with economic sustainability through inter- andintra-regional agreements in Latin America 73Suelen Carls and Mohamed AmalPART II EXPLORING DIGITAL ETHICS, ARTIFICIALINTELLIGENCE AND THE RIGHT TO RESEARCH:TOWARDS SUSTAINABLE IP?7 Artificial intelligence, intellectual property, and sustainabledevelopment 89Peter K. Yu8 AI ethics and creators’ feelings: extended personality rightsas (property) rights to object 103Guido Westkamp9 Copyright protection for AI-generated works: is thissustainable? 116Irini Stamatoudi10 Locating the creativity machine and mapping the contours ofa new social contract with technology 130Paulius Jurcys, Mark Fenwick, Vytautas Mizaras and DaveyWhitcraft11 The unsustainable patchwork of research exceptions inEuropean copyright law: insights from the I-REx index 148Konrad Gliściński12 Ethical aspects and intellectual property compliance 168Padmavati Manchikanti13 Copyright and digital cultural heritage: using culturalsustainability, ethics and human rights law to unpackcopyright misappropriation practices 179Mando Rachovitsa and Marina MarkellouPART III APPROXIMATING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN THE VARIOUS IP RIGHTS14 Relying on sustainability logos: the role of brand trust inmotivating consumers’ reliance on certification marks 195Alexandra Mogyoros15 Trademark liability in online marketplaces: balancing IP anddigital norms, social freedoms or goals 209Agnieszka Sztoldman16 Toward sustainable patent practices in Japan: unlockingpatent exhaustion in the digital age 222Weiyu Zhang17 Sustainable designs 236Leanne Wiseman and Tyrone BergerPART IV RECONCILING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN DIFFERENT ECONOMICSECTORS18 Distinctive signs and agricultural sustainability 247Hsiao-Fen Hsu19 Is the use of trade secrets in oil and gas extraction ethical andsustainable? 261Cristiana Sappa20 Food traceability and sustainability: IP rights and regulatorytechnology 277Andrea Stazi21 Unsustainability in the EU: an analysis from the perspectiveof intellectual property law in the agri-food sector 292Juan Antonio Vives-Vallés22 Ethical and sustainable innovation in the EU craft sector:changes in GI regulation and impact in practice 309Vishv Priya Kohli

Edited by Christophe Geiger, Full Professor of Law and Director of the Innovation Law and Ethics Observatory (ILEO), Luiss University, Italy

‘The chapters in this important volume consider the role of IP in promoting sustainability in a world of increasing technological complexity. Can IP be structured to encourage innovation supporting sustainable growth? The book emphasizes artificial intelligence and how it might support ethical innovation. Readers seeking to understand how AI and IP may evolve and interact in this emerging social contract will benefit greatly from reading this book.’

• ContentsList of contributors viii1 Introduction to Intellectual Property, Ethical Innovation andSustainability 1Christophe GeigerPART I CONCEPTUALIZING THE RELATIONSHIP OFINTELLECTUAL PROPERTY, ETHICS ANDSUSTAINABILITY2 International intellectual property, innovation, technologytransfer and sustainable development 12Susy Frankel3 A conceptual mapping on intellectual property law andsustainability 26Giulia Priora and Amanda Costa Novaes4 (Re)discovering new innovations derived from historicalknowledge: fostering the responsible and ethical developmentof sustainable innovations 38Helen Yu5 IP, sustainability and competition policy: looking for acoherent framework 51Nicola M.F. Faraone6 An institutional perspective on the alignment of IPframeworks with economic sustainability through inter- andintra-regional agreements in Latin America 73Suelen Carls and Mohamed AmalPART II EXPLORING DIGITAL ETHICS, ARTIFICIALINTELLIGENCE AND THE RIGHT TO RESEARCH:TOWARDS SUSTAINABLE IP?7 Artificial intelligence, intellectual property, and sustainabledevelopment 89Peter K. Yu8 AI ethics and creators’ feelings: extended personality rightsas (property) rights to object 103Guido Westkamp9 Copyright protection for AI-generated works: is thissustainable? 116Irini Stamatoudi10 Locating the creativity machine and mapping the contours ofa new social contract with technology 130Paulius Jurcys, Mark Fenwick, Vytautas Mizaras and DaveyWhitcraft11 The unsustainable patchwork of research exceptions inEuropean copyright law: insights from the I-REx index 148Konrad Gliściński12 Ethical aspects and intellectual property compliance 168Padmavati Manchikanti13 Copyright and digital cultural heritage: using culturalsustainability, ethics and human rights law to unpackcopyright misappropriation practices 179Mando Rachovitsa and Marina MarkellouPART III APPROXIMATING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN THE VARIOUS IP RIGHTS14 Relying on sustainability logos: the role of brand trust inmotivating consumers’ reliance on certification marks 195Alexandra Mogyoros15 Trademark liability in online marketplaces: balancing IP anddigital norms, social freedoms or goals 209Agnieszka Sztoldman16 Toward sustainable patent practices in Japan: unlockingpatent exhaustion in the digital age 222Weiyu Zhang17 Sustainable designs 236Leanne Wiseman and Tyrone BergerPART IV RECONCILING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN DIFFERENT ECONOMICSECTORS18 Distinctive signs and agricultural sustainability 247Hsiao-Fen Hsu19 Is the use of trade secrets in oil and gas extraction ethical andsustainable? 261Cristiana Sappa20 Food traceability and sustainability: IP rights and regulatorytechnology 277Andrea Stazi21 Unsustainability in the EU: an analysis from the perspectiveof intellectual property law in the agri-food sector 292Juan Antonio Vives-Vallés22 Ethical and sustainable innovation in the EU craft sector:changes in GI regulation and impact in practice 309Vishv Priya Kohli

Edited by Christophe Geiger, Full Professor of Law and Director of the Innovation Law and Ethics Observatory (ILEO), Luiss University, Italy

‘The chapters in this important volume consider the role of IP in promoting sustainability in a world of increasing technological complexity. Can IP be structured to encourage innovation supporting sustainable growth? The book emphasizes artificial intelligence and how it might support ethical innovation. Readers seeking to understand how AI and IP may evolve and interact in this emerging social contract will benefit greatly from reading this book.’

• ContentsList of contributors viii1 Introduction to Intellectual Property, Ethical Innovation andSustainability 1Christophe GeigerPART I CONCEPTUALIZING THE RELATIONSHIP OFINTELLECTUAL PROPERTY, ETHICS ANDSUSTAINABILITY2 International intellectual property, innovation, technologytransfer and sustainable development 12Susy Frankel3 A conceptual mapping on intellectual property law andsustainability 26Giulia Priora and Amanda Costa Novaes4 (Re)discovering new innovations derived from historicalknowledge: fostering the responsible and ethical developmentof sustainable innovations 38Helen Yu5 IP, sustainability and competition policy: looking for acoherent framework 51Nicola M.F. Faraone6 An institutional perspective on the alignment of IPframeworks with economic sustainability through inter- andintra-regional agreements in Latin America 73Suelen Carls and Mohamed AmalPART II EXPLORING DIGITAL ETHICS, ARTIFICIALINTELLIGENCE AND THE RIGHT TO RESEARCH:TOWARDS SUSTAINABLE IP?7 Artificial intelligence, intellectual property, and sustainabledevelopment 89Peter K. Yu8 AI ethics and creators’ feelings: extended personality rightsas (property) rights to object 103Guido Westkamp9 Copyright protection for AI-generated works: is thissustainable? 116Irini Stamatoudi10 Locating the creativity machine and mapping the contours ofa new social contract with technology 130Paulius Jurcys, Mark Fenwick, Vytautas Mizaras and DaveyWhitcraft11 The unsustainable patchwork of research exceptions inEuropean copyright law: insights from the I-REx index 148Konrad Gliściński12 Ethical aspects and intellectual property compliance 168Padmavati Manchikanti13 Copyright and digital cultural heritage: using culturalsustainability, ethics and human rights law to unpackcopyright misappropriation practices 179Mando Rachovitsa and Marina MarkellouPART III APPROXIMATING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN THE VARIOUS IP RIGHTS14 Relying on sustainability logos: the role of brand trust inmotivating consumers’ reliance on certification marks 195Alexandra Mogyoros15 Trademark liability in online marketplaces: balancing IP anddigital norms, social freedoms or goals 209Agnieszka Sztoldman16 Toward sustainable patent practices in Japan: unlockingpatent exhaustion in the digital age 222Weiyu Zhang17 Sustainable designs 236Leanne Wiseman and Tyrone BergerPART IV RECONCILING INTELLECTUAL PROPERTYWITH ETHICS AND SUSTAINABILITYIMPERATIVES WITHIN DIFFERENT ECONOMICSECTORS18 Distinctive signs and agricultural sustainability 247Hsiao-Fen Hsu19 Is the use of trade secrets in oil and gas extraction ethical andsustainable? 261Cristiana Sappa20 Food traceability and sustainability: IP rights and regulatorytechnology 277Andrea Stazi21 Unsustainability in the EU: an analysis from the perspectiveof intellectual property law in the agri-food sector 292Juan Antonio Vives-Vallés22 Ethical and sustainable innovation in the EU craft sector:changes in GI regulation and impact in practice 309Vishv Priya Kohli