Edited by Scott B. Martin, Part-Time Associate Professor, Graduate Programs in International Affairs, New School for Social Research, USA and Adjunct Assistant Professor, School of International and Public Affairs, Columbia University, USA, João Paulo Veiga, Professor of Political Science, Faculty of Philosophy, Letters and Human Sciences (FFLCH) and Institute of International Relations (IRI), University of São Paulo, Brazil, Katiuscia Moreno Galhera, Visiting Professor, Faculty of Humanities, Universidade Federal da Grande Dourados, Brazil and Nikko Bilitza, Researcher, European Centre for Social Welfare Policy and Research, Vienna, Austria

‘Unpacking Global Amazon provides rich, in-depth, and comparative case studies of the causes, impacts, and limits of Amazon’s rapid rise within North and South America, Eastern and Western Europe, and Asia, and how and why workers and communities are fighting back. It is a must-read for labor scholars and activists alike.’

• ContentsIntroduction: problematizing “global Amazon,” the organization ofe-commerce and its labor and social discontents 1Scott B. Martin, João Paulo Veiga, Katiuscia Moreno Galhera andNikko Bilitza1 Mapping the contours of “global Amazon” amid thevariegations of contemporary capitalism 8Scott B. Martin, João Paulo Veiga, Katiuscia MorenoGalhera and Nikko BilitzaPART I ANTI-UNIONISM’S ENCOUNTERS WITH DIVERSELOCAL CONTEXTS2 (Dis)organizing labor: a comparative historical overview ofAmazon’s anti-union strategies in Western Europe 42Francesco S. Massimo3 Navigating and instrumentalizing the uneven development ofEurope: Amazon’s German market as a case of (trans)nationalcapital–labor struggles 67Sarrah Kassem4 Work organization and labor relations at Amazon warehousesin Brazil and Mexico: diffusion and reconstitution of globalmodels 86Scott B. Martin, Katiuscia Moreno Galhera and JoãoPaulo VeigaPART II LABOR REGIMES AT AMAZON: ALGORITHMS,COERCION, AND CONSENT5 Amazon’s fragile neoliberal Fordism and the challenges forlabor organizing in Canada 135Mostafa Henaway6 Appropriation of the General Intellect: Amazon warehousesin Greater Mexico City 158José Cerón7 The cyborg manager: enforcing speed through theadministration of fear 182Tom Vickers, Ricky Gee, Dominic Holland and David DahillPART III LABOR ORGANIZING AND ACTIVISM:COMPARATIVE AND TRANSNATIONALPERSPECTIVES8 Challenging the giant: opportunities and barriers to unionorganizing and labor protests in Amazon Poland 202Adam Mrozowicki, Szymon Pilch and Olga Gitkiewicz9 Belated upsurges in hostile contexts: labor contention atAmazon in the US and India in comparative and transnationalperspective 222Scott B. Martin10 Labor relations in the last mile sector of Amazon Brazil:platforms, neo-Toyotism, and outsourcing 261Katiuscia Moreno Galhera, Neusa Maria Dal Ri, KarinaPinhão and Rebecca Ruíz11 Making Amazon pay: organizing Amazon workers mustbe synonymous with the fight against oligarchy and incomeinequality 286Rand Wilson and Peter OlneyPART IV CHALLENGES FROM MARKET COMPETITORSAND SUBNATIONAL REGULATION12 Mercado Libre: the Amazon of Latin America? 300Sonia Filipetto and Gabriela Pontoni13 Social movement coalitions and the struggle for regulation:the spatial politics of e-commerce logistics in Greater NewYork City 321Scott B. Martin and Nikko Bilitza14 Concluding reflections: the ongoing quest to tame Amazon’splatform power 357Scott B. Martin, João Paulo Veiga, Katiuscia MorenoGalhera and Nikko Bilitza

Edited by Scott B. Martin, Part-Time Associate Professor, Graduate Programs in International Affairs, New School for Social Research, USA and Adjunct Assistant Professor, School of International and Public Affairs, Columbia University, USA, João Paulo Veiga, Professor of Political Science, Faculty of Philosophy, Letters and Human Sciences (FFLCH) and Institute of International Relations (IRI), University of São Paulo, Brazil, Katiuscia Moreno Galhera, Visiting Professor, Faculty of Humanities, Universidade Federal da Grande Dourados, Brazil and Nikko Bilitza, Researcher, European Centre for Social Welfare Policy and Research, Vienna, Austria

‘Unpacking Global Amazon provides rich, in-depth, and comparative case studies of the causes, impacts, and limits of Amazon’s rapid rise within North and South America, Eastern and Western Europe, and Asia, and how and why workers and communities are fighting back. It is a must-read for labor scholars and activists alike.’

• ContentsIntroduction: problematizing “global Amazon,” the organization ofe-commerce and its labor and social discontents 1Scott B. Martin, João Paulo Veiga, Katiuscia Moreno Galhera andNikko Bilitza1 Mapping the contours of “global Amazon” amid thevariegations of contemporary capitalism 8Scott B. Martin, João Paulo Veiga, Katiuscia MorenoGalhera and Nikko BilitzaPART I ANTI-UNIONISM’S ENCOUNTERS WITH DIVERSELOCAL CONTEXTS2 (Dis)organizing labor: a comparative historical overview ofAmazon’s anti-union strategies in Western Europe 42Francesco S. Massimo3 Navigating and instrumentalizing the uneven development ofEurope: Amazon’s German market as a case of (trans)nationalcapital–labor struggles 67Sarrah Kassem4 Work organization and labor relations at Amazon warehousesin Brazil and Mexico: diffusion and reconstitution of globalmodels 86Scott B. Martin, Katiuscia Moreno Galhera and JoãoPaulo VeigaPART II LABOR REGIMES AT AMAZON: ALGORITHMS,COERCION, AND CONSENT5 Amazon’s fragile neoliberal Fordism and the challenges forlabor organizing in Canada 135Mostafa Henaway6 Appropriation of the General Intellect: Amazon warehousesin Greater Mexico City 158José Cerón7 The cyborg manager: enforcing speed through theadministration of fear 182Tom Vickers, Ricky Gee, Dominic Holland and David DahillPART III LABOR ORGANIZING AND ACTIVISM:COMPARATIVE AND TRANSNATIONALPERSPECTIVES8 Challenging the giant: opportunities and barriers to unionorganizing and labor protests in Amazon Poland 202Adam Mrozowicki, Szymon Pilch and Olga Gitkiewicz9 Belated upsurges in hostile contexts: labor contention atAmazon in the US and India in comparative and transnationalperspective 222Scott B. Martin10 Labor relations in the last mile sector of Amazon Brazil:platforms, neo-Toyotism, and outsourcing 261Katiuscia Moreno Galhera, Neusa Maria Dal Ri, KarinaPinhão and Rebecca Ruíz11 Making Amazon pay: organizing Amazon workers mustbe synonymous with the fight against oligarchy and incomeinequality 286Rand Wilson and Peter OlneyPART IV CHALLENGES FROM MARKET COMPETITORSAND SUBNATIONAL REGULATION12 Mercado Libre: the Amazon of Latin America? 300Sonia Filipetto and Gabriela Pontoni13 Social movement coalitions and the struggle for regulation:the spatial politics of e-commerce logistics in Greater NewYork City 321Scott B. Martin and Nikko Bilitza14 Concluding reflections: the ongoing quest to tame Amazon’splatform power 357Scott B. Martin, João Paulo Veiga, Katiuscia MorenoGalhera and Nikko Bilitza