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Ian Fillis, Boram Lee, Adelina Broadbridge - Routledge Companion to Arts Marketing, Inbunden

Inbunden, Engelska, 2026

Routledge Companion to Arts Marketing

Av Ian Fillis, Boram Lee, Adelina Broadbridge

Del i serien Routledge Companions in Marketing, Advertising and Communication

3779 kr

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Beskrivning
Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.
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Ian Fillis is Professor of Entrepreneurship, Liverpool John Moores University, UK.Boram Lee is Senior Lecturer in Arts and Cultural Management, University of South Australia, AU.Adelina Broadbridge taught and researched at the Institute for Retail Studies and Marketing, University of Stirling, UK.

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"It is wonderful to see this new edition of the Routledge Companion to Arts Marketing which reflects where we are in the arts following the impact of the Covid-19 pandemic. With contributions from leading scholars in the field, the companion combines theoretical and sectoral breath in shedding light on what makes arts marketing challenging and important." Finola Kerrigan, University of Birmingham, UK

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