Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Iga Lehman is an associate professor at WSB University, specializing in discursive leadership, socio-cultural and linguistic marginalisation, and discourse community diversity.Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a Vice-Rector for Research and Education at WSB University, specializing in management and quality sciences, with a focus on HRM, innovation, knowledge transfer, and sustainability

• Introduction, 1. Ethnography, 2. Case Study Research, 3. Grounded Theory, 4. Phenomenological Research, 5. Narrative Inquiry, 6. Discourse Analysis, 7. Conversation Analysis, 8. Action Research, 9. Autoethnography and Duo-autoethnography, 10. Netnography, 11. Visual and Arts-Based Qualitative Methods, 12. Conclusion, 13. References