Edited by Michel van der Borgh, Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany

‘If you are a business researcher who wants to make a difference in the world, this book is for you. It offers a comprehensive and practical guide on how to design, conduct, and communicate research that is relevant and impactful.’

• ContentsPreface xxiiSECTION 1 DESIGNING FOR PURPOSEFUL ANDIMPACTFUL RESEARCH1 Collaborating with practitioners 2C. Anthony Di Benedetto, Adam Lindgreen, MarianneStorgaard, Ann Højbjerg Clarke, and Michel van der Borgh2 Linking the UN Sustainable Development Goals andbusiness relationships: a systematic literature review 23Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręgaand Piotr Kwiatek3 Coordinating the processes of collaboration in researchand development projects 55Per Vagn Freytag and Louise YoungSECTION 2 BECOMING AN ENGAGED SCHOLAR4 Coxswaining the practitioner’s research agenda: how B2Bmarketing academics can really transform business and society 78Michel van der Borgh5 Building engagement ambidexterity: a call forproftitioners and pracfessors 95Thomas Ritter and Carsten Lund Pedersen6 Digital transformation requires the right managerial mindset 110Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen7 Engaging in cross-disciplinary research 137Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Michel van der Borgh, and Tobias SchäfersSECTION 3 METHODS FOR ENGAGED SCHOLARSHIP8 Research that engages with business practice: a templatefor collaboration 150Roderick J. Brodie9 Design science research for marketeers 168Daniela Micu10 How can a machine learning-based LDA model help inliterature search in systematic literature review? 190Amila Akagić and Selma Kadić-MaglajlićSECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE11 Building research groups 212Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Peter Naudé, and Michel van der Borgh12 Closing the gap between research, education, and practiceby co-creating and disseminating knowledge: the role ofcitizen scientists, researchers in residence, and studentbusiness (re-)designers 249Florian Kock, Michel van der Borgh, and Adam Lindgreen13 The unifying role of universities in creating an ecosystemof researchers, society, and industry 265Deva RangarajanSECTION 5 MEASURING THE IMPACT OFMARKETING RESEARCH14 The role of citations and other metrics to assess research quality 279Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, and Tobias Schäfers15 Defining, identifying, and measuring societal value 289Adam Lindgreen, C. Anthony Di Benedetto, Ann HøjbjergClarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen,and Douglas M. Lambert16 Achieving research quality 324Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, and Tobias SchäfersSECTION 6 DISSEMINATING KNOWLEDGE17 Providing societal value: a holistic perspective 334Heidi Boye and Torben Hansen18 Translating research into teaching 347Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Peter Naudé, and Tobias Schäfers19 How research centers can support academic engagementand make an impact on SMEs and regional ecosystems 364Dirk Totzek and Stefan MangIndex 379

Edited by Michel van der Borgh, Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany

‘If you are a business researcher who wants to make a difference in the world, this book is for you. It offers a comprehensive and practical guide on how to design, conduct, and communicate research that is relevant and impactful.’

• ContentsPreface xxiiSECTION 1 DESIGNING FOR PURPOSEFUL ANDIMPACTFUL RESEARCH1 Collaborating with practitioners 2C. Anthony Di Benedetto, Adam Lindgreen, MarianneStorgaard, Ann Højbjerg Clarke, and Michel van der Borgh2 Linking the UN Sustainable Development Goals andbusiness relationships: a systematic literature review 23Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręgaand Piotr Kwiatek3 Coordinating the processes of collaboration in researchand development projects 55Per Vagn Freytag and Louise YoungSECTION 2 BECOMING AN ENGAGED SCHOLAR4 Coxswaining the practitioner’s research agenda: how B2Bmarketing academics can really transform business and society 78Michel van der Borgh5 Building engagement ambidexterity: a call forproftitioners and pracfessors 95Thomas Ritter and Carsten Lund Pedersen6 Digital transformation requires the right managerial mindset 110Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen7 Engaging in cross-disciplinary research 137Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Michel van der Borgh, and Tobias SchäfersSECTION 3 METHODS FOR ENGAGED SCHOLARSHIP8 Research that engages with business practice: a templatefor collaboration 150Roderick J. Brodie9 Design science research for marketeers 168Daniela Micu10 How can a machine learning-based LDA model help inliterature search in systematic literature review? 190Amila Akagić and Selma Kadić-MaglajlićSECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE11 Building research groups 212Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Peter Naudé, and Michel van der Borgh12 Closing the gap between research, education, and practiceby co-creating and disseminating knowledge: the role ofcitizen scientists, researchers in residence, and studentbusiness (re-)designers 249Florian Kock, Michel van der Borgh, and Adam Lindgreen13 The unifying role of universities in creating an ecosystemof researchers, society, and industry 265Deva RangarajanSECTION 5 MEASURING THE IMPACT OFMARKETING RESEARCH14 The role of citations and other metrics to assess research quality 279Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, and Tobias Schäfers15 Defining, identifying, and measuring societal value 289Adam Lindgreen, C. Anthony Di Benedetto, Ann HøjbjergClarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen,and Douglas M. Lambert16 Achieving research quality 324Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, and Tobias SchäfersSECTION 6 DISSEMINATING KNOWLEDGE17 Providing societal value: a holistic perspective 334Heidi Boye and Torben Hansen18 Translating research into teaching 347Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.Brodie, Peter Naudé, and Tobias Schäfers19 How research centers can support academic engagementand make an impact on SMEs and regional ecosystems 364Dirk Totzek and Stefan MangIndex 379