Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

AvMatt Hills

Inbunden, Engelska, 2015

545 kr

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Beskrivning

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Produktinformation

Utgivningsdatum:2015-07-20
Mått:140 x 216 x 18 mm
Vikt:330 g
Format:Inbunden
Språk:Engelska
Antal sidor:146
Upplaga:2015
Förlag:Palgrave Macmillan
ISBN:9781137463319

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik
Film inom Kultur

Mer om författaren

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Recensioner i media

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Innehållsförteckning

Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor 3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor