Integrated Approach to Communication Theory and Research

Don W. Stacks, Ph.D., is Professor Emeritus of Corporate Communication and Public Relations in the School of Communication at the University of Miami, Coral Gables, FL. He served as program director from 1995 to 2009 when he took the program into the top 25 undergraduate and top 15 graduate public relations programs in the United States, with a focus on strategic communication and research. He served as Associate Dean for Research from 2009 to 2011.Michael B. Salwen, Ph.D., Michigan State University, (1954–2007) was Professor of Journalism at the University of Miami, School of Communication, FL.Kristen C. Eichhorn, Ph.D., is Dean of the Division of Graduate Studies and Professor of Communication Studies in the School of Communication, Media and the Arts at the State University of New York at Oswego. Dr. Eichhorn received a B.A. degree in Communication Studies and Spanish from Canisius College in Buffalo, NY (1999), an M.A. in Communication Research from West Virginia University (2000), and a Ph.D. in Communication Research at the University of Miami, FL (2003). More recently, she was a 2013 participant in the American Council in Education’s (ACE) Regional Women’s Leadership forum and a 2016–2017 ACE Fellow at Cornell University, NY.

• Preface to the 1996 EditionPreface to the 2007 EditionPreface to the Third EditionPart One: Studying "Theory": Doing "Research1 Integrating Theory and Research: Starting with QuestionsDon W. Stacks and Michael B. Salwen2 Thinking about TheorySteven H. Chafee3 Thinking QuantitativelyMichael J. Beatty4 The Qualitative Method in Communication ResearchMark Hickson III and Brennan HicksonPart Two: Mass Communication: Approaches and Concerns5 Mass Communication Theory and Research: The Dynamic Nature of Theoretical ApproachesWayne Wanta and Barbara Myslik6 Privacy Issues in CommunicationFritz Messere7 Media GatekeepingTim P. Vos8 The Agenda-Setting Role of the News MediaSebastián Valenzuela and Maxwell McCombs9 Cultivation Analysis: Research and PracticeNancy Signorielli, Michael Morgan, and James Shanahan10 Theories and Methods in Knowledge Gap ResearchCecilie Gaziano and Emanuel Gaziano11 Uses and GratificationsPaul Haridakis and Zachary Humphries12 Spiral of SilenceCharles T. Salmon and Thanomwong Poorisat13 International CommunicationLindita Camaj14 Violence and Sex in the MediaWes Fondren, Kyle J. Holody, and Jennings Bryant15 AdvertisingEsther Thorson and Shelly Rodgers16 Digital Media: Identity ManagementLee Humphreys, Alexa Paley, and Sierra Rinaldi17 Media Effects: A Functional PerspectiveNicholas David BowmanPart Three: Human Communication Approaches and Concerns18 Human Communication Theories and Research: Traditions and ModelsVirginia P. Richmond and James C. McCroskey19 The Rhetorical Perspective: Doing, Being, Shaping, and SeeingJ. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasley20 PersuasionMichael D. Miller and Timothy R. Levine21 Interpersonal CommunicationCharles R. Berger and Michael E. Roloff22 Delineating the Dark Side of CommunicationBrian Spitzberg23 Intercultural CommunicationThomas M. Steinfatt and Diane M. Millette 24 Intrapersonal Communication and Imagined Interactions: A Musical ApplicationJames M. Honeycutt25 Nonverbal CommunicationAmy S. Ebesu Hubbard and Judee K. Burgoon26 Applied CommunicationLawrence R. Frey and Jeanette German27 Organizational Communication: Theory and PracticeJessica Wendorf Muhamad, Tyler R. Harrison, and Fan YangPart Four: Integrated Approaches to Communication28 Relational CommunicationSean M. Horan and Leah E. Bryant29 Internet Communication (and Social Media)Marcus Messner, Bruce Garrison, and Marcia W. DiStaso30 Corporate CommunicationShannon A. Bowen31 Diffusion of InnovationsEverette M. Rodgers, Arvind Singhal, and Margaret M. Quinlan32 CredibilityCharles C. Self and Chris Roberts33 Political CommunicationSharon E. Jarvis and Kassie M. Barroquillo34 Public Relations and Integrated CommunicationDustin Supa35 Health Communication: Social Support and Health OutcomesKevin B. Wright36 Feminist TheoryCarolyn Garrett Cline37 Communication EthicsDonald K. Wright38 Instructional CommunicationMarian L. Houser39 Communication and the LawJason ZenorPart Five: Future of Theory and Research in Communication40 The Future of Communication Theory and ResearchMichael J. Beatty and Paola Pascual-Ferrá