Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.

• Part 1: Internal Organisational Perspectives1. Roleplaying Games at Work: About Management, Gamification and EffectivenessEmmanuelle Savignac2. Feeding the Red Critter: The Gamification of Project Management SoftwareRaul Ferrer Conill3. Gamification as Ideological Praxis: On Play, Games and the Modding of ManagementAlf RehnPart 2: External Organisational Perspectives4. Game of Gamification: Marketing, Consumer Resistance and Digital PlayLena Olaison and Saara L. Taalas5. Win, Earn, Gain: Gamification in the History of RetailingFranck Cochoy and Johan Hagberg6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?Mikolaj Dymek7. Samsung Nation: A Gamified ExperienceTracy Harwood and Tony Garry8. Play a Game, Save the Planet! Gamification as a Way to Promote Green ConsumptionChristian FuentesPart 3: Conceptual Perspectives9. Gamification for Sustainability: Beyond the Ludo-Aesthetical ApproachPer Fors and Thomas Taro Lennerfors10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo JumboStephen Webley and Karen Cham11. Total Gamification and the Limits of Our ImaginationPer H. Hedberg and Mattias Svahn12. Old Things – New NamesPeter Zackariasson

Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.

• Part 1: Internal Organisational Perspectives1. Roleplaying Games at Work: About Management, Gamification and EffectivenessEmmanuelle Savignac2. Feeding the Red Critter: The Gamification of Project Management SoftwareRaul Ferrer Conill3. Gamification as Ideological Praxis: On Play, Games and the Modding of ManagementAlf RehnPart 2: External Organisational Perspectives4. Game of Gamification: Marketing, Consumer Resistance and Digital PlayLena Olaison and Saara L. Taalas5. Win, Earn, Gain: Gamification in the History of RetailingFranck Cochoy and Johan Hagberg6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?Mikolaj Dymek7. Samsung Nation: A Gamified ExperienceTracy Harwood and Tony Garry8. Play a Game, Save the Planet! Gamification as a Way to Promote Green ConsumptionChristian FuentesPart 3: Conceptual Perspectives9. Gamification for Sustainability: Beyond the Ludo-Aesthetical ApproachPer Fors and Thomas Taro Lennerfors10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo JumboStephen Webley and Karen Cham11. Total Gamification and the Limits of Our ImaginationPer H. Hedberg and Mattias Svahn12. Old Things – New NamesPeter Zackariasson

Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.

• Part 1: Internal Organisational Perspectives1. Roleplaying Games at Work: About Management, Gamification and EffectivenessEmmanuelle Savignac2. Feeding the Red Critter: The Gamification of Project Management SoftwareRaul Ferrer Conill3. Gamification as Ideological Praxis: On Play, Games and the Modding of ManagementAlf RehnPart 2: External Organisational Perspectives4. Game of Gamification: Marketing, Consumer Resistance and Digital PlayLena Olaison and Saara L. Taalas5. Win, Earn, Gain: Gamification in the History of RetailingFranck Cochoy and Johan Hagberg6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?Mikolaj Dymek7. Samsung Nation: A Gamified ExperienceTracy Harwood and Tony Garry8. Play a Game, Save the Planet! Gamification as a Way to Promote Green ConsumptionChristian FuentesPart 3: Conceptual Perspectives9. Gamification for Sustainability: Beyond the Ludo-Aesthetical ApproachPer Fors and Thomas Taro Lennerfors10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo JumboStephen Webley and Karen Cham11. Total Gamification and the Limits of Our ImaginationPer H. Hedberg and Mattias Svahn12. Old Things – New NamesPeter Zackariasson