Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

AvCarmine Gallo

Häftad, Engelska, 2016

249 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

E-bok

287 kr

Beskrivning

Now in paperback—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.

Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.

For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.

Produktinformation

Utgivningsdatum:2016-09-16
Mått:152 x 226 x 15 mm
Vikt:340 g
Format:Häftad
Språk:Engelska
Antal sidor:272
Förlag:McGraw-Hill Education
ISBN:9781259835896

Utforska kategorier

Mer om författaren

Carmine Gallo is the award-winning author of the international bestsellers The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.

Innehållsförteckning

Acknowledgments ixPreface xiIntroduction: What the World Needs Now is More Jobs--Steve Jobs xvChapter 1: What Would Steve Do? 1Principle 1: Do What You LoveChapter 2: Follow Your Heart 15Chapter 3: Think Differently About Your Career 25Principle 2: Put a Dent in the UniverseChapter 4: Inspire Evangelists 45Chapter 5: Think Differently About Your Vision 61Principle 3: Kick-Start Your BrainChapter 6: Seek Out New Experiences 81Chapter 7: Think Differently About How You Think 93Principle 4: Sell Dreams, Not ProductsChapter 8: See Genius in Their Craziness 105Chapter 9: Think Differently About Your Customers 125Principle 5: Say No to 1,000 ThingsChapter 10: Simplicity is the Ultimate Sophistication 137Chapter 11: Think Differently About Design 155Principle 6: Create Insanely Great ExperiencesChapter 12: We're Here to Help You Grow 175Chapter 13: Think Differently About Your Brand Experience 185Principle 7: Master the MessageChapter 14: The World's Greatest Corporate Storyteller 199Chapter 15: Think Differently About Your Story 209One More Thing...Don't Let the Bozos Get You Down 219Notes 223Index 237