Darren G. Lilleker is Associate Professor in Political Communication in The Media School, Bournemouth University. Dr Lilleker's expertise is in the professionalization and marketisation of politics, in which he has published widely including Key Concepts in Political Communication (2006), and Political Campaigning, Elections and the Internet (2011) and has co-edited The Marketing of Political Parties (2006), Voters or Consumers (2008) and Political Marketing in Comparative Perspective (2005).

• 1. Thinking Politics – An Introduction 2. Strategic Political Communication 3. Schema Theory for Understanding Political Cognition 4. Political Conditioning 5. Peripheral Cues and Personality Politics 6. Proximity Politics and Valence 7. Emotion Involvement and Deep Cognition 8. Thinking Twice 9. Political Participation in a Digital Age 10. Voting and Voter Decision Making 11. Modeling Political Cognition