Barry King is Professor of Communications at Auckland University of Technology, New Zealand.

• List of Figures List of Tables Acknowledgements Introduction 1. From Custom to Price 2. The Formation of Stardom 3. Garrick as a Personage 4. The Descent from Stardom as Personage 5. Writing the Stars 6. The High Tide of Biography 7. The Rise of Autography 8. The End of Seeming Notes Index

Barry King is Professor of Communications at Auckland University of Technology, New Zealand.

• List of Figures List of Tables Acknowledgements Introduction 1. From Custom to Price 2. The Formation of Stardom 3. Garrick as a Personage 4. The Descent from Stardom as Personage 5. Writing the Stars 6. The High Tide of Biography 7. The Rise of Autography 8. The End of Seeming Notes Index