Science of Shopping

How Psychology and Innovation Create a Winning Retail Strategy

AvKate Hardcastle

Häftad, Engelska, 2025

427 kr

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Beskrivning

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

Produktinformation

Utgivningsdatum:2025-06-03
Mått:156 x 234 x 27 mm
Vikt:434 g
Format:Häftad
Språk:Engelska
Antal sidor:280
Förlag:Kogan Page Ltd
ISBN:9781398620469

Utforska kategorier

Mikroekonomi inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap

Mer om författaren

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Recensioner i media

"Kate Hardcastle's Buyerarchy of Needs explores the complex motivations behind purchasing behaviours. She also provides astute psychological insight into creative sales strategies that successfully demystify the consumer mindset."

Innehållsförteckning

Chapter - 01: The evolution of retail;Chapter - 02: The psychology of shopping;Chapter - 03: Mastering the digital landscape of e-commerce;Chapter - 04: Redefining retail in the age of technology;Chapter - 05: Retail spaces, evolving places;Chapter - 06: Roll up, roll up ! this is retail theatre;Chapter - 07: The art of shopping perception;Chapter - 08: Goldilocks and the pricing strategy;Chapter - 09: Mastering promotional strategies to boost sales;Chapter - 10: It’s time for you to check out…;Chapter - 11: Conclusion;