David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. He has published extensively in the areas of media and popular culture - with particular emphasis on sport, music and journalism - and his work has been translated into several languages, including Chinese, Arabic, French, Italian and Turkish.

Rowe writes about media and sport from many angles and does so in a way that is more rewarding than many other books. The text is analytical, critical, and descriptive … Rowe, without being preachy, succeeds throughout the book in clarifying how important it is that today’s sports organizations have knowledge in the field of sport and media.

• Introduction: Global Media, Global Sport | Markets in Movement: Economic Dimensions of the Media Sport Spectacle | Television: Wider Screens, Narrower Visions? | Convergence, Networking and Interactivity | Media Sport: Global Flows and Forms | Tactical Manoeuvres and Public Relations Disasters | Conclusion: The Global Media Sports Cultural Complex: Continuities, Convulsions and Campaigns

David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. He has published extensively in the areas of media and popular culture - with particular emphasis on sport, music and journalism - and his work has been translated into several languages, including Chinese, Arabic, French, Italian and Turkish.

Rowe writes about media and sport from many angles and does so in a way that is more rewarding than many other books. The text is analytical, critical, and descriptive … Rowe, without being preachy, succeeds throughout the book in clarifying how important it is that today’s sports organizations have knowledge in the field of sport and media.

• Introduction: Global Media, Global Sport | Markets in Movement: Economic Dimensions of the Media Sport Spectacle | Television: Wider Screens, Narrower Visions? | Convergence, Networking and Interactivity | Media Sport: Global Flows and Forms | Tactical Manoeuvres and Public Relations Disasters | Conclusion: The Global Media Sports Cultural Complex: Continuities, Convulsions and Campaigns

David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. He has published extensively in the areas of media and popular culture - with particular emphasis on sport, music and journalism - and his work has been translated into several languages, including Chinese, Arabic, French, Italian and Turkish.

Rowe writes about media and sport from many angles and does so in a way that is more rewarding than many other books. The text is analytical, critical, and descriptive … Rowe, without being preachy, succeeds throughout the book in clarifying how important it is that today’s sports organizations have knowledge in the field of sport and media.

• Introduction: Global Media, Global Sport | Markets in Movement: Economic Dimensions of the Media Sport Spectacle | Television: Wider Screens, Narrower Visions? | Convergence, Networking and Interactivity | Media Sport: Global Flows and Forms | Tactical Manoeuvres and Public Relations Disasters | Conclusion: The Global Media Sports Cultural Complex: Continuities, Convulsions and Campaigns