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    Visual Research

    An Introduction to Research Methods in Graphic Design

    AvRussell Bestley,Ian Noble

    E-bok
    PDF, Engelska, 2016

    Del i serien Required Reading Range

    544 kr

    Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

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    Beskrivning

    Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

    Produktinformation

    • Utgivningsdatum:2016-02-11
    • Språk:Engelska
    • Antal sidor:224
    • Filformat:PDF
    • Kopieringsskydd:LCP
    • ISBN:9781474232913
    • Förlag:Bloomsbury Publishing PLC
    • Upplaga:3
    • Serie:Required Reading Range

    Utforska kategorier

    • Grafisk design inom Kultur
    • Referensverk och tvärvetenskap inom Samhälle och politik

    Mer om författaren

    Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK.

    Recensioner i media

    Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean. Jorge Frascara, author and educator, USA This book demystifies a variety of complex graphic design methodologies, making them understandable and compelling. An invaluable companion for any graduate level graphic design student, or instructor, it offers in-depth intelligent models, examples, background reading and explanations of strategies and approaches for employing visual research in the process of making graphic design. Definitive proof that graphic design is not dumb! Michael Worthington, California Institute of the Arts, USA. Author of Two Lines Align Research through, for, by, on and with design. In an age where design seems to be too important to be left only to designers, such a contemporary, deep, vivid and accessible speculation on visual research is like honey to bears. Omar Vulpinari, Director of Expanded Media Fabrica, Vice President Icograda This book is an excellent and comprehensive resource for understanding the power of design research and methodologies. The text clearly frames the creative process in the context of relevant theoretical discourse; case studies challenge readers to reconceive of design making, and exercises provide connection between ideas and practice. Aaris Sherin, St. John's University, New York, USA Visual Research is a stimulating introduction to the theories, processes, systems and artefacts that comprise our symbolic and material landscapes. Both explanatory and celebratory, Visual Research offers its readers definitions, examples, sources and suggested assignments to inspire alternative paths to a critically reflective and socially engaged practice. This second edition furthers and improves upon the work of the first edition, a book that I have used as a text for fourth-year graphic design students at the University of Minnesota, USA. It's also appropriate for students pursuing studio-oriented graduate degrees; their own visual experiments will have fresh benchmarks in the conceptual designs included in Visual Research. Steven McCarthy, University of Minnesota, Minneapolis-St Paul, USA Visual Research is an indispensable sourcebook with a focus on creative applications for design theory. It's hugely useful for students looking to extend their practical work and really inspirational. Jonathan Hitchen, Manchester School of Art, UK The word 'research' sounds to many like an 'academic' exercise but this book is firmly grounded in graphic design practice. Visual Research gives graphic design students and working designers alike a great introduction to concepts and methods that will make their work smarter, more interesting, and more useful. Gunnar Swanson, graphic designer, educator, and design writer Visual Research is one of the most comprehensive, engaging and useful books of its kind. The text guides the reader through the creative process in a relevant and accessible way that clearly relates to the way design professionals and design students work. Throughout it highlights inspirational projects to illustrate the concepts covered, and on this level works as an engrossing archive. Neil Leonard, The Arts University College at Bournemouth, UK. Author of Basics Graphic Design: Research Methods

    Innehållsförteckning

    • Contents Foreword Introduction 1. Why and How?Research MethodologiesTerms of ReferenceA Manifesto for Higher Learning in DesignKey Concepts: Critical Thinking and Critical ReflectionCase Study 01: A Transferable Research Method 2. Design LiteracyVisual Literacy in Design PracticeInvisible SystemsReading a TextKey Concepts: The Designer as AuthorCase Study 02: Visual GrammarExercises: Design Literacy 3. Analysis and PropositionResearch and DesignDefining the ProjectSafety in NumbersKey Concepts: Connotation and DenotationCase Study 03: Graphic Design and Non Linear Research MethodsExercises: Design Analysis 4. Visual Research Analytical ToolsLooking CloserQualitative and Quantitative AnalysisMake More MistakesKey Concepts: RhetoricCase Study 04: Emotionally VagueKey Concepts: Structuralism and SemioticsExercises: Design Analysis 5. Theory in PracticeEngaging with Visual ResearchDesign and PoliticsKey Concepts: Modernism and PostmodernismCase Study 05: Biography – The Third TruthCase Study 06: Between the LinesKey Concepts: Post-structuralismExercises: The Practice of Theory 6. Audience and MessageReceiving EndAudience-centred Graphic Design Case Study 07: Mapping MeaningCase Study 08: Tirez MagazineKey Concepts: Fitness LandscapesExercises: Are You Receiving Me? 7. Process and MaterialsPractical ConsiderationsForm Follows TechnologyCase Study 09: Public RelationsCase Study 10: CensorshipKey Concepts: AffordanceExercises: Text Messages 8. SynthesisThe Process of SynthesisVisualizing Research as SubjectCase Study 11: HauntologyCase Study 12: Type and LanguageKey Concepts: Rubbish TheoryExercises: Practical Methods 9. AppendicesAcknowledgementsFurther ReadingIndexPicture Credits