Jennifer Wingard is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women’s Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal City.

[T]his book is useful for explaining the processes through which individuals and groups are dehumanized. At times I found this book infuriating, which illustrates the power with whichWingard demonstrates the injustice of many of these brands. Those interested in social movements, political communication, and GLBT and immigrant issues will find this book useful.

• AcknowledgmentsPreface: Branding Bodies: Assembling Affective ResponsesThe Work of Branding BodiesChapter One: Othering and Branding: Assembling Neoliberal IdentitiesWhy Branding?Neoliberalism as Exception: The Private Made PublicFrom Other-others to Brands: Commodifying BodiesAffective Branding: Bodies Dissolve into the Nation-StateRhetorical Assemblage The work of Branding BodiesChapter Two: Branding the Family: U.S. Protectionsism as the Tie that BindsBranding the Nation: It’s All in the FamilyThe Good Citizen/The Good FamilyBranding of Protection: The Law of the FamilyMediating the Family: An Equal Opportunity BrandFamilies, Communities, and Nations: The Intensity of Post-9/11 DiscourseChapter Three: (Dis)Embodying Protection: Branding in the ICE AgeThe Right to Assemblage: Laura’s Phone CallAssembling the “War on Terror”: Post-9/11’s Branding of TerrorAssembling Protection: The Development of ICEAssembling the Nation: Complicating the Citizen/Non-citizen DivideAssembling Consumers: Selling ICE as the Brand of ProtectionChapter Four: “José Padilla” and “Osama Bin Laden”: Material Consequences ofBranding BodiesTerrorism, José Padilla, and Osama bin Laden: Or How We Lost Our HumanityPadilla: (Dis)Assembling the ThreatRacial Profiling: Defining Enemy CombatantsOsama bin Laden: The Face of a MovementThe Assassination of Osama bin Laden by the Coward U.S. ProtectionismBare Life: The Neoliberal Nation-State is Neither Gone nor ForgottenChapter Five: From Branding to Bodies: (Re)Assembling the WorkerBranding the Worker: Labor in Neoliberal TimesWhy the Worker Works: The Privatization of Public ServiceWorker as Mobilized Body: How GLBT Bodies Became Workers in aPost-DOMA WorldWorker as “Good” Family: Defining Citizenship and Humanity through WorkWorking an Issue: The Worker as Transnational ActorAssembling Bodies: A Call for Rhetorical ActionBibliography/ReferencesIndex

Jennifer Wingard is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women’s Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal City.

[T]his book is useful for explaining the processes through which individuals and groups are dehumanized. At times I found this book infuriating, which illustrates the power with whichWingard demonstrates the injustice of many of these brands. Those interested in social movements, political communication, and GLBT and immigrant issues will find this book useful.

• AcknowledgmentsPreface: Branding Bodies: Assembling Affective ResponsesThe Work of Branding BodiesChapter One: Othering and Branding: Assembling Neoliberal IdentitiesWhy Branding?Neoliberalism as Exception: The Private Made PublicFrom Other-others to Brands: Commodifying BodiesAffective Branding: Bodies Dissolve into the Nation-StateRhetorical Assemblage The work of Branding BodiesChapter Two: Branding the Family: U.S. Protectionsism as the Tie that BindsBranding the Nation: It’s All in the FamilyThe Good Citizen/The Good FamilyBranding of Protection: The Law of the FamilyMediating the Family: An Equal Opportunity BrandFamilies, Communities, and Nations: The Intensity of Post-9/11 DiscourseChapter Three: (Dis)Embodying Protection: Branding in the ICE AgeThe Right to Assemblage: Laura’s Phone CallAssembling the “War on Terror”: Post-9/11’s Branding of TerrorAssembling Protection: The Development of ICEAssembling the Nation: Complicating the Citizen/Non-citizen DivideAssembling Consumers: Selling ICE as the Brand of ProtectionChapter Four: “José Padilla” and “Osama Bin Laden”: Material Consequences ofBranding BodiesTerrorism, José Padilla, and Osama bin Laden: Or How We Lost Our HumanityPadilla: (Dis)Assembling the ThreatRacial Profiling: Defining Enemy CombatantsOsama bin Laden: The Face of a MovementThe Assassination of Osama bin Laden by the Coward U.S. ProtectionismBare Life: The Neoliberal Nation-State is Neither Gone nor ForgottenChapter Five: From Branding to Bodies: (Re)Assembling the WorkerBranding the Worker: Labor in Neoliberal TimesWhy the Worker Works: The Privatization of Public ServiceWorker as Mobilized Body: How GLBT Bodies Became Workers in aPost-DOMA WorldWorker as “Good” Family: Defining Citizenship and Humanity through WorkWorking an Issue: The Worker as Transnational ActorAssembling Bodies: A Call for Rhetorical ActionBibliography/ReferencesIndex

Jennifer Wingard is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women’s Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal City.

[T]his book is useful for explaining the processes through which individuals and groups are dehumanized. At times I found this book infuriating, which illustrates the power with whichWingard demonstrates the injustice of many of these brands. Those interested in social movements, political communication, and GLBT and immigrant issues will find this book useful.

• AcknowledgmentsPreface: Branding Bodies: Assembling Affective ResponsesThe Work of Branding BodiesChapter One: Othering and Branding: Assembling Neoliberal IdentitiesWhy Branding?Neoliberalism as Exception: The Private Made PublicFrom Other-others to Brands: Commodifying BodiesAffective Branding: Bodies Dissolve into the Nation-StateRhetorical Assemblage The work of Branding BodiesChapter Two: Branding the Family: U.S. Protectionsism as the Tie that BindsBranding the Nation: It’s All in the FamilyThe Good Citizen/The Good FamilyBranding of Protection: The Law of the FamilyMediating the Family: An Equal Opportunity BrandFamilies, Communities, and Nations: The Intensity of Post-9/11 DiscourseChapter Three: (Dis)Embodying Protection: Branding in the ICE AgeThe Right to Assemblage: Laura’s Phone CallAssembling the “War on Terror”: Post-9/11’s Branding of TerrorAssembling Protection: The Development of ICEAssembling the Nation: Complicating the Citizen/Non-citizen DivideAssembling Consumers: Selling ICE as the Brand of ProtectionChapter Four: “José Padilla” and “Osama Bin Laden”: Material Consequences ofBranding BodiesTerrorism, José Padilla, and Osama bin Laden: Or How We Lost Our HumanityPadilla: (Dis)Assembling the ThreatRacial Profiling: Defining Enemy CombatantsOsama bin Laden: The Face of a MovementThe Assassination of Osama bin Laden by the Coward U.S. ProtectionismBare Life: The Neoliberal Nation-State is Neither Gone nor ForgottenChapter Five: From Branding to Bodies: (Re)Assembling the WorkerBranding the Worker: Labor in Neoliberal TimesWhy the Worker Works: The Privatization of Public ServiceWorker as Mobilized Body: How GLBT Bodies Became Workers in aPost-DOMA WorldWorker as “Good” Family: Defining Citizenship and Humanity through WorkWorking an Issue: The Worker as Transnational ActorAssembling Bodies: A Call for Rhetorical ActionBibliography/ReferencesIndex