Peter John is Professor of Public Policy at King's College London; Sarah Cotterill is Senior Lecturer in the Centre for Biostatistics at the University of Manchester; Alice Moseley is Lecturer in Politics at the University of Exeter; Liz Richardson is Reader in Politics at the University of Manchester; Graham Smith is Professor of Politics at the University of Westminster; Gerry Stoker is Professor of Governance at the University of Southampton; Corinne Wales is Head Of English at International College, University of Dundee

'A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing. This book sets the standard for all future scientific evaluations of "what works".'Donald P. Green, Burgess Professor of Political Science, Columbia University'Nudge, nudge, think, think not only informs the reader about how nudge and think strategies can be combined, but also about what the potential benefits and drawbacks of such strategies are for a range of public behaviours.'Sander van der Linden, LSE British Politics and Policy blog

• Foreword by Greg Clark, MPPrologue by Cass SunsteinIntroduction1 Nudging and thinking2 Testing3 Recycling4 Volunteering5 Voting6 Petitioning7 Giving8 Donating9 Debating10 Including11 Linking12 Summary of key findings13 Epilogue: the future of nudge and thinkIndex

Peter John is Professor of Public Policy at King's College London; Sarah Cotterill is Senior Lecturer in the Centre for Biostatistics at the University of Manchester; Alice Moseley is Lecturer in Politics at the University of Exeter; Liz Richardson is Reader in Politics at the University of Manchester; Graham Smith is Professor of Politics at the University of Westminster; Gerry Stoker is Professor of Governance at the University of Southampton; Corinne Wales is Head Of English at International College, University of Dundee

'A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing. This book sets the standard for all future scientific evaluations of "what works".'Donald P. Green, Burgess Professor of Political Science, Columbia University'Nudge, nudge, think, think not only informs the reader about how nudge and think strategies can be combined, but also about what the potential benefits and drawbacks of such strategies are for a range of public behaviours.'Sander van der Linden, LSE British Politics and Policy blog

• Foreword by Greg Clark, MPPrologue by Cass SunsteinIntroduction1 Nudging and thinking2 Testing3 Recycling4 Volunteering5 Voting6 Petitioning7 Giving8 Donating9 Debating10 Including11 Linking12 Summary of key findings13 Epilogue: the future of nudge and thinkIndex

Peter John is Professor of Public Policy at King's College London; Sarah Cotterill is Senior Lecturer in the Centre for Biostatistics at the University of Manchester; Alice Moseley is Lecturer in Politics at the University of Exeter; Liz Richardson is Reader in Politics at the University of Manchester; Graham Smith is Professor of Politics at the University of Westminster; Gerry Stoker is Professor of Governance at the University of Southampton; Corinne Wales is Head Of English at International College, University of Dundee

'A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing. This book sets the standard for all future scientific evaluations of "what works".'Donald P. Green, Burgess Professor of Political Science, Columbia University'Nudge, nudge, think, think not only informs the reader about how nudge and think strategies can be combined, but also about what the potential benefits and drawbacks of such strategies are for a range of public behaviours.'Sander van der Linden, LSE British Politics and Policy blog

• Foreword by Greg Clark, MPPrologue by Cass SunsteinIntroduction1 Nudging and thinking2 Testing3 Recycling4 Volunteering5 Voting6 Petitioning7 Giving8 Donating9 Debating10 Including11 Linking12 Summary of key findings13 Epilogue: the future of nudge and thinkIndex