Affect, Emotion, and Feeling in Science Communication

The hardest problems facing science communication today are emotional ones. Conspiracy theories, vaccine hesitancy and technology hype resist conventional engagement approaches because they are driven by powerful feelings of anxiety, mistrust, grief and desire.Drawing on psychoanalysis, science and technology studies and sociology of emotion, this book shows why these problems have thus far resisted solution and how a better understanding of their affective dynamics can lead us towards emotionally mature engagement with science.The book offers conceptual and practical resources to help scholars and practitioners better understand and respond to the emotional realities of contemporary science-technology-society relations.