There’s never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship.
Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools.

Key features of the second edition:
Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protectionInquiry-oriented approach to learning that cultivates intellectual curiosity and creative expressionFull-color presentation with figures and photos to increase student engagement
Each chapter includes:
Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacyMedia Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examplesLearning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter.Supplemental Materials available at www.mlaction.com:
Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapterInstructors can access a Teacher’s Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials.

There’s never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship.
Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools.

Key features of the second edition:
Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protectionInquiry-oriented approach to learning that cultivates intellectual curiosity and creative expressionFull-color presentation with figures and photos to increase student engagement
Each chapter includes:
Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacyMedia Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examplesLearning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter.Supplemental Materials available at www.mlaction.com:
Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapterInstructors can access a Teacher’s Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials.

There’s never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship.
Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools.

Key features of the second edition:
Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protectionInquiry-oriented approach to learning that cultivates intellectual curiosity and creative expressionFull-color presentation with figures and photos to increase student engagement
Each chapter includes:
Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacyMedia Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examplesLearning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter.Supplemental Materials available at www.mlaction.com:
Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapterInstructors can access a Teacher’s Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials.