World of Fashion

Jay Diamond is Professor Emeritus at Nassau Community College, USA, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing.Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world.

• PrefacePart One Introduction to Fashion1. The Evolution of Fashion2. Fashions: 1900 to the Present3. The Powerful Consumer4. The Multicultural Consumer and Fashion5. Ever-Changing Fashion and its Acceptance6. Fashion in the Global Marketplace7. Careers in FashionPart Two Social Responsibility and Sustainable Fashion8. Social Responsibility in the Retailing and Fashion Industry9. Sustainable Fashion: An Eco-friendly MovementPart Three The Producers of Raw Materials10. The Textile Industry11. Furs and LeatherPart Four The Fashion Merchandise Industries12. Apparel: Women’s, Men’s, And Children’s13. Intimate Apparel14. Fashion Accessories15. Details and Trimming16. Cosmetics and Fragrances17. Home FashionsPart Five Designing and Manufacturing Fashion Apparel and Accessories18. Fashion Forecasting for Designers and Manufacturers19. Elements and Principles of Design for Developing a Fashion Collection20. Apparel and Accessories Manufacturing21. Outsourcing Fashion Design, Production, and ManagementPart Six Merchandising Fashion22. Resident Buying Offices and Other Fashion Information Sources for Retailers23. The Fashion Retailer24. Advertising, Special Events, Publicity, and Visual MerchandisingAppendicesGlossaryCreditsIndex