BERNARD MURPHY was born and raised in the United Kingdom and holds a BA and doctor of philosophy degree in nuclear physics from Oxford University. He immigrated to the United States soon after completing his studies to begin his career at a semiconductor company in Florida. He quickly advanced from programming to management to sales and eventually to creating partnership ventures with semiconductor companies. He spun one of those partnerships into a groundbreaking company, which he and his partners built into an industry leader and sold in 2015.Bernard now spends his “retirement” as a tech-industry blogger, business consultant, and writer, finding great satisfaction in sharing his knowledge, and the wisdom of his extensive network of friends and colleagues, with those who are looking to push past the veil of the ordinary into the extraordinary.

Changing the narrative with a critical customer who is not happy. A talented duo of entrepreneurs who struggle to craft a transformative product and find the ideal customers. The winning pitch that sparks passion and a “yes” from investors. Learning what you’re capable of by landing a robotic vehicle on Mars. These are just a few of the stories that you’ll find in The Tell-Tale Entrepreneur, a witty and insightful investigation into how people communicate with each other, and how you can harness the ancient power of storytelling to revolutionize how you tell your own story, in business and in your own life.

• FOREWORD INTRODUCTION An Accidental Story The Architecture of a Story A Startup Story An Investment Story A Growth Story A Marketing Story An Exit Story The Stories We Tell Ourselves ACKNOWLEDGMENTS

BERNARD MURPHY was born and raised in the United Kingdom and holds a BA and doctor of philosophy degree in nuclear physics from Oxford University. He immigrated to the United States soon after completing his studies to begin his career at a semiconductor company in Florida. He quickly advanced from programming to management to sales and eventually to creating partnership ventures with semiconductor companies. He spun one of those partnerships into a groundbreaking company, which he and his partners built into an industry leader and sold in 2015.Bernard now spends his “retirement” as a tech-industry blogger, business consultant, and writer, finding great satisfaction in sharing his knowledge, and the wisdom of his extensive network of friends and colleagues, with those who are looking to push past the veil of the ordinary into the extraordinary.

Changing the narrative with a critical customer who is not happy. A talented duo of entrepreneurs who struggle to craft a transformative product and find the ideal customers. The winning pitch that sparks passion and a “yes” from investors. Learning what you’re capable of by landing a robotic vehicle on Mars. These are just a few of the stories that you’ll find in The Tell-Tale Entrepreneur, a witty and insightful investigation into how people communicate with each other, and how you can harness the ancient power of storytelling to revolutionize how you tell your own story, in business and in your own life.

• FOREWORD INTRODUCTION An Accidental Story The Architecture of a Story A Startup Story An Investment Story A Growth Story A Marketing Story An Exit Story The Stories We Tell Ourselves ACKNOWLEDGMENTS