Ahmet Atay is professor of communication at the College of Wooster.Mary Z. Ashlock is associate professor of communication at the University of Louisville.

Millennials and Gen Z in Media and Popular Culture disrupts common narratives about these generations to present complex portrayals that touch on every aspect of their lives. Chapters delve in depth about millennials’ and Gen Z’s diverse experiences and desires regarding (inter)generational relationships, technology usage, political and social movements, entertainment, work experiences, and nostalgia and remixed media, with critique about agency, authenticity, empowerment, and Instagramability. Populated with examples of affluence and everyday consumption, Millennials and Gen Z in Media and Popular Culture offers insights into the influencers of the future.

• Table of ContentsAcknowledgmentsIntroductionChapter 1: So you want to be a #GIRLBOSS?”: Millennial Femininity and Entrepreneurial Selfhood in Girlboss and The Girlfriend ExperienceMartin FradleyChapter 2: Retrace Your Steps, Escape Your Past: Identity, Belonging, Nostalgia, and Representation in Ready Player OneRaymond BlantonChapter 3: Transmediality, Agency, and Authenticity – Engaging the Fans of the Austentatious Book ClubRuxandra Trandafoiu and Carol PooleChapter 4: Food and the Next Generation: Putting Their Money Where their Mouth isClaire StewartChapter 5: Revising The Slasher Genre for Millennials and Generation Z: Remaking Black ChristmasAhmet Atay Chapter 6: The Influencer Generations: Millennials and Generation Z are Ditching the Typical 9-5 to Post on Social MediaSydney Dotson and Mary Z. AshlockChapter 7: Millennials and Democratic Socialism: Media Representations and Political Memory Under Neoliberalism Christopher C. BarnesChapter 8: Boldly Shattering Mill