Handbook of Research on Retailing

Edited by Katrijn Gielens, Tilburg University and Els Gijsbrechts, Tilburg School of Economics and Management, Tilburg University, the Netherlands

'Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.'--Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute'The Handbook of Research on Retailing is an important addition to the burgeoining literature on retailing. The editors, themselves leading academics in this area, have collected an impressive array of expert authors and relevant topics. I was especially impressed with the wide range of coverage in the book, from the strategic (e.g. market entry and exit decisions) to the tactical (e.g. product assortment decisions). The book also offers valuable insights and advice on the major shifts in the retailing landscape due to the digital marketing revolution. I highly recommend this work for researchers and practitioners in retailing alike.'--Dominique M. Hanssens, University of California, Los Angeles, Anderson School of Management, US

• Contents:IntroductionPART I THE CHANGING RETAILSCAPE1. Retailing and Consumer Demand for ConvenienceBart J. Bronnenberg 2. Brands and Retailers under Attack from Hard Discounters Jan-Benedict E.M. SteenkampPART II PRICE AND PROMOTION3. How Well Do Consumers Know Prices? Marc Vanhuele 4. Retailer Promotions Karen Gedenk5. Emerging Retailer Pricing Trends and Practices Ruth N. Bolton and Venkatesh Shankar6. Price Image in Retail ManagementAlexander Chernev and Ryan Hamilton PART III PRODUCT AND ASSORTMENT7. Choosing to Choose: The Dynamics of Store, Product and Consumption Choices Edward J. Fox 8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A Compilation Raj Sethuraman 9. Product Unavailability Els Breugelmans, Els Gijsbrechts and Katia Campo 10. Managing Product Returns in Retailing J. Andrew Petersen and Aydın AlptekinoğluPART IV IN STORE MARKETING11. In-store Marketing: Existing and Emerging ElementsAnne L. Roggeveen and Dhruv Grewal 12. Shelf Layout and Consumer Preferences Jeffrey R. Parker and Anthony R. KoschmannPART V CUSTOMER ENGAGEMENT13. Social Media and Retailing: A Review and Directions for Future Research Rishika Rishika and Ramkumar Janakiraman 14. Customer Loyalty and Reward Programs in Retail in the Digital Age Werner Reinartz and Peter Linzbach PART VI STRATEGIC DECISIONS IN RETAILING15. Retail Store Format Decisions Óscar González-Benito, Mercedes Martos-Partal and Ávaro Garrido-Morgado 16. Retail Entry and Exit Zhiling Bei, Katrijn Gielens and Marnik G. Dekimpe17. Retail Productivity Brian Ratchford and Dinesh K. Gauri PART VII MANUFACTURER-RETAILER INTERFACE18. Retailer Power in the Grocery Industry Inge Geyskens19. Category Management and CaptainsMurali K. Mantrala and Omid Kamran-Disfani Index