Wei Cui is a Postdoctoral Fellow at Tongji Univerisity. She has obtained her Ph.D. in Media, Communication and Sociology from University of Leicester. She received her bachelor’s degree in Information Management at Nanjing University of China, before studying for her first master degree in Asian Studies at University of Sydney and second master degree in Chinese Studies at University of Sheffield. Her research looks at how communication and technology can improve an organisation’s crisis communication strategy. Her research interests also include community-based health communication, exploring various scenarios of residents' participation in online and offline community health communication activities.

• Chapter 1. Introduction Chapter 2. Crisis Communication Theory Chapter 3. The Chinese Government's Crisis Communication Strategies during H7N9 Chapter 4. Cultural Factors in China's Crisis Communication Chapter 5. An Analysis of Crisis Communication Discourse during H7N9 Chapter 6. Learning from the Past: Extending SCCT to a Chinese Context

Wei Cui is a Postdoctoral Fellow at Tongji Univerisity. She has obtained her Ph.D. in Media, Communication and Sociology from University of Leicester. She received her bachelor’s degree in Information Management at Nanjing University of China, before studying for her first master degree in Asian Studies at University of Sydney and second master degree in Chinese Studies at University of Sheffield. Her research looks at how communication and technology can improve an organisation’s crisis communication strategy. Her research interests also include community-based health communication, exploring various scenarios of residents' participation in online and offline community health communication activities.

• Chapter 1. Introduction Chapter 2. Crisis Communication Theory Chapter 3. The Chinese Government's Crisis Communication Strategies during H7N9 Chapter 4. Cultural Factors in China's Crisis Communication Chapter 5. An Analysis of Crisis Communication Discourse during H7N9 Chapter 6. Learning from the Past: Extending SCCT to a Chinese Context

Wei Cui is a Postdoctoral Fellow at Tongji Univerisity. She has obtained her Ph.D. in Media, Communication and Sociology from University of Leicester. She received her bachelor’s degree in Information Management at Nanjing University of China, before studying for her first master degree in Asian Studies at University of Sydney and second master degree in Chinese Studies at University of Sheffield. Her research looks at how communication and technology can improve an organisation’s crisis communication strategy. Her research interests also include community-based health communication, exploring various scenarios of residents' participation in online and offline community health communication activities.

• Chapter 1. Introduction Chapter 2. Crisis Communication Theory Chapter 3. The Chinese Government's Crisis Communication Strategies during H7N9 Chapter 4. Cultural Factors in China's Crisis Communication Chapter 5. An Analysis of Crisis Communication Discourse during H7N9 Chapter 6. Learning from the Past: Extending SCCT to a Chinese Context