How Do I Conduct Ethnographic Research?

Hugo Letiche, Professor of Organization and Education, ISTEC, Paris, France, Visiting Fellow, Nyenrode Business University, Breukelen, the Netherlands and member of LITEM, a research lab of the Université Paris-Saclay, France, Ivo De Loo, Professor of Management Accounting and Control, Center for Accounting, Auditing & Control, Nyenrode Business University, Breukelen, the Netherlands and member of LITEM, a research lab of the Université Paris-Saclay, France and Jean-Luc Moriceau, Professor of Research Methods and Accountability, Institut Mines-Télécom Business School, Évry-Paris, France and member of LITEM, a research lab of the Université Paris-Saclay, France

‘This is an excellent book because it shows in detail and with clarity and passion how ethnography can be used by master's students for their dissertation. I especially like the creative and encouraging angle of exploration and discovery as a learning process which is explained by using many great examples.’

• ContentsPreface1 Origins and introduction to ethnography inbusiness and organization research2 The ontology, epistemology and methodology ofethnographic research3 The basic components of ethnographicallyinformed research4 How to operationalize ethnographic research5 Examples of ethnographic research6 The strengths and limitations of ethnographicallyinformed researchReferencesGlossary