Voynu protiv Ukrainy Vladimir Putin ritoricheski podgotovil, eskaliroval i obosnoval s pomoshchyu slozhnoy argumentatsii. Perepletenie raznykh strategiy legitimatsii v ego rechakh u kogo-to mozhet vyzyvat'' udivlenie i nepriyatnye emotsii, no ono tselenapravlenno prisposobleno k ozhidaniyam shirokoy rossiyskoy i mezhdunarodnoy auditorii. Pri etom rossiyskiy prezident ne vystupaet kharizmatichnym i krasnorechivym politikom, svoyemu protivniku Zelenskomu on yavno proigryvaet v oratorskom masterstve.No v segodnyashney Rossii slova Putina yavlyayutsya istochnikom vsekh politicheskikh kommunikatsionnykh strategiy. Rikkardo Nikolosi analiziruet, kak Putin govorit o voyne: ot parodii na zapadnye obosnovaniya voyn do paranoidnoy logiki prichinno-sledstvennykh svyazey, v kotoroy Rossiya vystupaet vechnoy zhertvoy gegemonistskikh ustremleniy Zapada; ot affektivnoy ritoriki resentmenta do misticheskoy traktovki Vtoroy mirovoy voyny kak vechno dlyashchegosya sobytiya; ot predstavleniya konflikta s Ukrainoy kak antikolonial''nogo tektonicheskogo sdviga v geopoliticheskom miroporyadke do vozvelichivaniya voyny kak edinstvenno istinnoy formy bytiya v sovremennoy i budushchey Rossii. V etoy ritorike sila slov legitimiruet primenenie voennoy sily i zastavlyaet vyglyadet'' pravdopodobnym tezis o voyne kak reshenii vsekh problem.
