Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.

• Chapter 1. Immersion Unbound: Exploring the Depths of Human Experience; Rituparna Basak Chapter 2. The Role of Immersive Wellness in Psychological Capital and Perceived Stress in Predicting Life Satisfaction Among MBA Students; Nandita Mishra, Debasmita Sarkar Dhar, and Amjad Ali Chapter 3. Immersive Wellness Through Spirituality: Transcending the Self to Manage Stress; Sraboni Chatterjee Chapter 4. Navigating Change Mindfully: Examining Trait Mindfulness, Resilience, and Work-Life Enrichment in Shaping Life Satisfaction among Indian Working Adults; Munmun Goswami Chapter 5. Text Analytics in Wellness: Mapping Psychological Benefits of Immersive Technologies; Suraj Kushe Shekhar Chapter 6. Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective; Parihar Suresh Dahake, Nihar Suresh Dahake, and Saket Narendra Bansod Chapter 7. Immersive Wellness at Work: A Multisensory Approach to Employee Well-Being Through HR Innovations; Sonia Najam Shaikh, Jan Mohammed Sohu, Niaz Ahmed Bhutto, and Ali Raza Chapter 8. Immersive Therapy: A Novel Approach to Stress Reduction and Mental Health; Tilottama Mukherjee and Sayani Banerjee Chapter 9. Leveraging Immersive Wellness Programs and Green Spaces to Enhance Employees’ Mental Health; Vriti Jain Chapter 10. Immersive Wellness Via Digital Marketing: A Gen Z Perspective; Rajarshi Debnath Chapter 11. Streaming Serenity: How OTT Platforms Revolutionize Immersive Wellness Experiences; V.S. Sharada, Koushik Vedula, and Tanusree Chakraborty Chapter 12. From Burnout to Balance: Leveraging the Restorative Power of Immersive Wellness Practices on Healthcare Professionals’ Psychological Well-Being; Daisy Gohain and Tiny Tanushree Gohain Chapter 13. Mindfulness, Immersive Wellness, And Well-Being: Mapping the Intellectual Landscape Through Bibliometric Analysis; James Kanda and Reena Rani Chapter 14. Immersive Wellness in the IT Sector: The Evolution of Mental Health in the Digital Age; Ranita Basu

Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.

• Chapter 1. Immersion Unbound: Exploring the Depths of Human Experience; Rituparna Basak Chapter 2. The Role of Immersive Wellness in Psychological Capital and Perceived Stress in Predicting Life Satisfaction Among MBA Students; Nandita Mishra, Debasmita Sarkar Dhar, and Amjad Ali Chapter 3. Immersive Wellness Through Spirituality: Transcending the Self to Manage Stress; Sraboni Chatterjee Chapter 4. Navigating Change Mindfully: Examining Trait Mindfulness, Resilience, and Work-Life Enrichment in Shaping Life Satisfaction among Indian Working Adults; Munmun Goswami Chapter 5. Text Analytics in Wellness: Mapping Psychological Benefits of Immersive Technologies; Suraj Kushe Shekhar Chapter 6. Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective; Parihar Suresh Dahake, Nihar Suresh Dahake, and Saket Narendra Bansod Chapter 7. Immersive Wellness at Work: A Multisensory Approach to Employee Well-Being Through HR Innovations; Sonia Najam Shaikh, Jan Mohammed Sohu, Niaz Ahmed Bhutto, and Ali Raza Chapter 8. Immersive Therapy: A Novel Approach to Stress Reduction and Mental Health; Tilottama Mukherjee and Sayani Banerjee Chapter 9. Leveraging Immersive Wellness Programs and Green Spaces to Enhance Employees’ Mental Health; Vriti Jain Chapter 10. Immersive Wellness Via Digital Marketing: A Gen Z Perspective; Rajarshi Debnath Chapter 11. Streaming Serenity: How OTT Platforms Revolutionize Immersive Wellness Experiences; V.S. Sharada, Koushik Vedula, and Tanusree Chakraborty Chapter 12. From Burnout to Balance: Leveraging the Restorative Power of Immersive Wellness Practices on Healthcare Professionals’ Psychological Well-Being; Daisy Gohain and Tiny Tanushree Gohain Chapter 13. Mindfulness, Immersive Wellness, And Well-Being: Mapping the Intellectual Landscape Through Bibliometric Analysis; James Kanda and Reena Rani Chapter 14. Immersive Wellness in the IT Sector: The Evolution of Mental Health in the Digital Age; Ranita Basu

Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.

• Chapter 1. Immersion Unbound: Exploring the Depths of Human Experience; Rituparna Basak Chapter 2. The Role of Immersive Wellness in Psychological Capital and Perceived Stress in Predicting Life Satisfaction Among MBA Students; Nandita Mishra, Debasmita Sarkar Dhar, and Amjad Ali Chapter 3. Immersive Wellness Through Spirituality: Transcending the Self to Manage Stress; Sraboni Chatterjee Chapter 4. Navigating Change Mindfully: Examining Trait Mindfulness, Resilience, and Work-Life Enrichment in Shaping Life Satisfaction among Indian Working Adults; Munmun Goswami Chapter 5. Text Analytics in Wellness: Mapping Psychological Benefits of Immersive Technologies; Suraj Kushe Shekhar Chapter 6. Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective; Parihar Suresh Dahake, Nihar Suresh Dahake, and Saket Narendra Bansod Chapter 7. Immersive Wellness at Work: A Multisensory Approach to Employee Well-Being Through HR Innovations; Sonia Najam Shaikh, Jan Mohammed Sohu, Niaz Ahmed Bhutto, and Ali Raza Chapter 8. Immersive Therapy: A Novel Approach to Stress Reduction and Mental Health; Tilottama Mukherjee and Sayani Banerjee Chapter 9. Leveraging Immersive Wellness Programs and Green Spaces to Enhance Employees’ Mental Health; Vriti Jain Chapter 10. Immersive Wellness Via Digital Marketing: A Gen Z Perspective; Rajarshi Debnath Chapter 11. Streaming Serenity: How OTT Platforms Revolutionize Immersive Wellness Experiences; V.S. Sharada, Koushik Vedula, and Tanusree Chakraborty Chapter 12. From Burnout to Balance: Leveraging the Restorative Power of Immersive Wellness Practices on Healthcare Professionals’ Psychological Well-Being; Daisy Gohain and Tiny Tanushree Gohain Chapter 13. Mindfulness, Immersive Wellness, And Well-Being: Mapping the Intellectual Landscape Through Bibliometric Analysis; James Kanda and Reena Rani Chapter 14. Immersive Wellness in the IT Sector: The Evolution of Mental Health in the Digital Age; Ranita Basu