Bokus
Xu Xiaying (Richard Xu), Liu Hui - Chinese TV in the Netflix Era, Inbunden

Inbunden, Engelska, 2023

Chinese TV in the Netflix Era

Av Xu Xiaying (Richard Xu), Liu Hui

Del i serien Anthem Series on Television Studies

1318 kr

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Beskrivning
Subscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.
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Xiaying Xu received his Ph.D. in communication from the University of Macau in 2016.Hui Liu is Professor of School of Media and Communication at Shenzhen University, visiting scholar in the Producer Program of School of Theatre Film and Television in University of California, Los Angeles (2015)

Recensioner i media

“The development of video-streaming platforms in the West has been much discussed, but this remarkable book examines their impact, as well as the challenges they pose in China. What this book achieves is the examination of a series of detailed case studies charting indigenous companies and how they have navigated advanced streaming technologies in China. The book’s comprehensive discussion of Chinese streaming television is of great value to both Western and non-Western scholars in the field, as well as anyone interested in how television and streaming have been developed beyond companies such as Netflix” — Dr. Max Sexton, Research Fellow, University of the West of England.

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