Publishing Science and Technology Under Franco

Fernando García Naharro is a “Ramón y Cajal” Research Fellow at the Universidad Complutense de Madrid (Spain). His main research interests include the history of the book and media, memory studies, science and technology studies, and semiotics.

‘The author describes the “role of science” under an authoritarian regime from a broad perspective (from the conditions of scientific production to its reception by readers).’ —Jean-François Botrel, Université Rennes 2, France‘With this work, Fernando García Naharro has also opened a window of opportunity and scholarship of great historiographical import.’ —Jesús A. Martínez Martín, Universidad Complutense de Madrid, Spain‘This detailed work by Fernando García Naharro on Editorial Gustavo Gili is not only a brilliant history of a technical publishing house but also a multidimensional analysis of culture under Franco’s dictatorship. A seminal contribution for those interested in the relationships between politics, culture and publishing.’ —Sebastián Rivera Mir, The University of North Carolina Press, USA‘This book is not simply a history of a Spanish publishing house. Fernando García Naharro provides a transnational, network-based analysis of the ways in which knowledge flowed between Spain and other countries, alongside a profound study of the fortunes of Spanish science under a dictatorial regime.’ —Richard Cleminson, Chair in Hispanic Studies, University of Leeds, UK‘A comprehensive study and a significant step forward in the field of cultural publishing history in Spain through the case of one of its most significant protagonists.’ .—Fernando Larraz Elorriaga, Profesor Titular of Spanish Literature, University of Alcalá (UAH), Spain

• Preface to the English Edition; Prologue by Jesús A. Martínez Martín; Introduction; Gustavo Gili, Publisher; 1-Scientific and Technical Publications: A Multidimensional Analysis; The Material of Science: Paper, Equipment and Formats; Publishing in Times of Scarcity; 2-Spanish Authors Through Their Works; El trazado en el taller de calderería by Nicolás Larburu; Troquelado y estampación by Tomás López Navarro; La construcción y el manejo de los motores diésel marinos y estacionarios by Pedro Miranda; Manual práctico del soldador eléctrico by Florentino González; Export Obstacles in the Ibero-American Market; Making Use of Social Capital: Javier Lasso de la Vega; Administrative Formalities: Prior Censorship; 3-The Other Authors: The Translators; Showcasing Translator Expertise; The Things of Names: Characteristics of the Author Function; Symbolic capital: Translators embedded in the sphere of high science; The unnamed: Hiding the translator; Working for Gustavo Gili: Esteemed senior collaborators; The Names of Things: The Role and Work of the Translator; Modifying the original: The trace of the translator; A question of time: The publisher-translator relationship; Collectively building a printed object: The translator and the agent involved in the production process; Credentials, both de facto and de jure: The translator at work; Linguistic problems: Making and receiving queries; 4-Translations of Foreign Works; The Law Governing Translation Rights; Negotiations: The Hidden Side of the Publishing Market; Fighting Piracy: Unauthorized Publications in Latin America; The North American Publishers: McGraw-Hill Book Company Inc.; A Bestseller: The Hütte; The Reader: Between Experts and Amateurs; Selling the Product: Promotion, Distribution and Sales; Booksellers: Necessary Allies; Promotional and Trade Practices; Building customer loyalty; Advertising on the pages of the books published by Gustavo Gili; Advertising Gustavo Gili’s books in various forms and formats; Epilogue by Jean-François Botrel; Images; Bibliography; Index