Paul Slovic is President of Decision Research and Professor of Psychology at the University of Oregon.

'An illuminating and important book [that] covers a great deal of ground.' Harvard Law Review.'Slovic brings fresh insights on how others think of 'risk'. Risk Management Reports'An invaluable collection of articles for those seeking an in-depth analysis of risk perceptions.' Food, Nutrition and Agriculture'Everyone, whether a fan of the (extended) psychometric paradigm or not, will like to have in its own library this book as a handy reference.' Journal of Socio-Economics'superb...I hope Paul Slovic is already working on a sequel that will fill in the few remaining blanks in his brilliant career.' Jason Zweig, Journal of Psychology and Financial Markets, 2001. 'Superior' Torbjorn Malmfors, Amazon. 'Paul Slovic is a prolific and persuasive contributor to the literature on risk, with a well-defined perspective, which has informed an incremental and solid output of research and publication.' Journal of Contingencies and Crisis Management'Essentially academic, but very relevant for anyone interested in taking risk seriously' Long Range Planning

• Decision Processes, Rationality and Adjustment to Natural Hazards * Cognitive Processes and Societal Risk Taking * Preference for Insuring Against Probable Small Losses: Insurance Implications * Accident Probabilities and Seat Belt Usage: A Psychological Perspective * How Safe Is Safe Enough? A Psychometric Study of Attitudes Toward Technological Risks and Benefits * Rating the Risks * Weighing the Risks: Which Risks are Acceptable? * Facts and Fears: Understanding Perceived Risk * Response Mode, Framing and Information-processing Effects in Risk Assessment * The Nature of Technological Hazard * Informing and Educating the Public about Risk * Perception of Risk from Automobile Safety Defects * Perception of Risk * The Social Amplification of Risk: A Conceptual Framework * The Perception and Management of Therapeutic Risk * Perception of Risk from Radiation * Perceived Risk, Trust and the Politics of Nuclear Waste * Intuitive Toxicology: Expert and Lay Judgments of Chemical Risks * Perceived Risk, Trust and Democracy * Adolescent Health-threatening and Health-enhancing Behaviors: A Study of Word Association and Imagery * Technological Stigma * Probability, Danger and Coercion: A Study of Risk Perception and Decision-making in Mental Health Law * Do Adolescent Smokers Know the Risks? * Insensitivity to the Value of a Human Life: A Study of Psychophysical Numbing * Trust, Emotion, Sex, Politics and Science: Surveying the Risk-assessment Battlefield * The Affect Heuristic in Judgments of Risks and Benefits*

Paul Slovic is President of Decision Research and Professor of Psychology at the University of Oregon.

'An illuminating and important book [that] covers a great deal of ground.' Harvard Law Review.'Slovic brings fresh insights on how others think of 'risk'. Risk Management Reports'An invaluable collection of articles for those seeking an in-depth analysis of risk perceptions.' Food, Nutrition and Agriculture'Everyone, whether a fan of the (extended) psychometric paradigm or not, will like to have in its own library this book as a handy reference.' Journal of Socio-Economics'superb...I hope Paul Slovic is already working on a sequel that will fill in the few remaining blanks in his brilliant career.' Jason Zweig, Journal of Psychology and Financial Markets, 2001. 'Superior' Torbjorn Malmfors, Amazon. 'Paul Slovic is a prolific and persuasive contributor to the literature on risk, with a well-defined perspective, which has informed an incremental and solid output of research and publication.' Journal of Contingencies and Crisis Management'Essentially academic, but very relevant for anyone interested in taking risk seriously' Long Range Planning

• Decision Processes, Rationality and Adjustment to Natural Hazards * Cognitive Processes and Societal Risk Taking * Preference for Insuring Against Probable Small Losses: Insurance Implications * Accident Probabilities and Seat Belt Usage: A Psychological Perspective * How Safe Is Safe Enough? A Psychometric Study of Attitudes Toward Technological Risks and Benefits * Rating the Risks * Weighing the Risks: Which Risks are Acceptable? * Facts and Fears: Understanding Perceived Risk * Response Mode, Framing and Information-processing Effects in Risk Assessment * The Nature of Technological Hazard * Informing and Educating the Public about Risk * Perception of Risk from Automobile Safety Defects * Perception of Risk * The Social Amplification of Risk: A Conceptual Framework * The Perception and Management of Therapeutic Risk * Perception of Risk from Radiation * Perceived Risk, Trust and the Politics of Nuclear Waste * Intuitive Toxicology: Expert and Lay Judgments of Chemical Risks * Perceived Risk, Trust and Democracy * Adolescent Health-threatening and Health-enhancing Behaviors: A Study of Word Association and Imagery * Technological Stigma * Probability, Danger and Coercion: A Study of Risk Perception and Decision-making in Mental Health Law * Do Adolescent Smokers Know the Risks? * Insensitivity to the Value of a Human Life: A Study of Psychophysical Numbing * Trust, Emotion, Sex, Politics and Science: Surveying the Risk-assessment Battlefield * The Affect Heuristic in Judgments of Risks and Benefits*

Paul Slovic is President of Decision Research and Professor of Psychology at the University of Oregon.

'An illuminating and important book [that] covers a great deal of ground.' Harvard Law Review.'Slovic brings fresh insights on how others think of 'risk'. Risk Management Reports'An invaluable collection of articles for those seeking an in-depth analysis of risk perceptions.' Food, Nutrition and Agriculture'Everyone, whether a fan of the (extended) psychometric paradigm or not, will like to have in its own library this book as a handy reference.' Journal of Socio-Economics'superb...I hope Paul Slovic is already working on a sequel that will fill in the few remaining blanks in his brilliant career.' Jason Zweig, Journal of Psychology and Financial Markets, 2001. 'Superior' Torbjorn Malmfors, Amazon. 'Paul Slovic is a prolific and persuasive contributor to the literature on risk, with a well-defined perspective, which has informed an incremental and solid output of research and publication.' Journal of Contingencies and Crisis Management'Essentially academic, but very relevant for anyone interested in taking risk seriously' Long Range Planning

• Decision Processes, Rationality and Adjustment to Natural Hazards * Cognitive Processes and Societal Risk Taking * Preference for Insuring Against Probable Small Losses: Insurance Implications * Accident Probabilities and Seat Belt Usage: A Psychological Perspective * How Safe Is Safe Enough? A Psychometric Study of Attitudes Toward Technological Risks and Benefits * Rating the Risks * Weighing the Risks: Which Risks are Acceptable? * Facts and Fears: Understanding Perceived Risk * Response Mode, Framing and Information-processing Effects in Risk Assessment * The Nature of Technological Hazard * Informing and Educating the Public about Risk * Perception of Risk from Automobile Safety Defects * Perception of Risk * The Social Amplification of Risk: A Conceptual Framework * The Perception and Management of Therapeutic Risk * Perception of Risk from Radiation * Perceived Risk, Trust and the Politics of Nuclear Waste * Intuitive Toxicology: Expert and Lay Judgments of Chemical Risks * Perceived Risk, Trust and Democracy * Adolescent Health-threatening and Health-enhancing Behaviors: A Study of Word Association and Imagery * Technological Stigma * Probability, Danger and Coercion: A Study of Risk Perception and Decision-making in Mental Health Law * Do Adolescent Smokers Know the Risks? * Insensitivity to the Value of a Human Life: A Study of Psychophysical Numbing * Trust, Emotion, Sex, Politics and Science: Surveying the Risk-assessment Battlefield * The Affect Heuristic in Judgments of Risks and Benefits*