“As an EdTech consultant advising chief learning officers, Ican confidently say this book is a game-changer for L&D leaders. It brilliantlybridges the gap between traditional L&D and modern marketing, offeringinvaluable insights for creating compelling digital learning experiences.”—LoriNiles-Hofmann, EdTech Strategist and Global Adviser, NilesNolen“So much value on every page! Bianca and Mike have struckthe right balance of instilling high-impact strategies and tactical designadvice. Think Like a Marketer, Train Like an L&D Pro is essentialreading for any learning and talent leader who is looking to elevate theirpractice and bring fresh perspectives to their teams. Keep this one beside yourdesk at all times.”—Josh Cardoz, Chief Creative and Learning Officer,Sponge Learning Group“Think Like a Marketer, Train Like an L&D Propresents a compelling argument for combining marketing ideas and strategieswith current L&D techniques to create a powerful combination with thepotential to take the L&D function to the next level. Bianca Baumann andMike Taylor have created a work that will help you envision and achieve afuture in which employees eagerly take charge of their learning journeys,acquire new skills, and apply them in real time through this uniqueintertwining of disciplines. The writing team provides actionable strategies,ideas, and concepts that empower L&D professionals to create training thatcaptivates, motivates, and delivers lasting impact. This book will change theway you think about developing instruction forever.”—Karl M. Kapp, EdD, Professorof Instructional Design and Technology, Commonwealth University“‘Get attention, influence behavior’—the book recognizesthat these are the central concerns of both learning designers AND marketers,and that learning designers have a lot to learn from marketers on these topics.Packed full of useful tools and frameworks, this book has so much material tohelp create more engaging and impactful learning.”—Julie Dirksen,Author, Design for How People Learn“This is the L&D and marketing crossover you are lookingfor. Discover how to transform dull learning content into engagement gold withskimmable writing, snappy headlines, and calls to action that demand action.”—CaraNorth, Founder and Chief Learning Consultant, The Learning Camel“Dang! I love this book. Bianca and Mike have written thego-to resource for what-to and how-to for instructional designers and theleaders who guide them. Insightful, readable, actionable, and chock full ofactivities, this is a must-read for you and your team.”—Megan Torrance,CEO, TorranceLearning; Author, Agile for Instructional Designers and Dataand Analytics for Instructional Designers“Mike and Bianca have written a masterpiece on how tocapture and keep learners’ attention. This how-to guide is filled withresearch-backed tips for learning professionals who need to create trainingprograms that get business results. Think Like a Marketer, Train Like anL&D Pro is a handbook with practical advice for communicating andcapturing attention in a busy world. It belongs on everyone’s bookshelf.”—CindyHuggett, CPTD, Author, The Virtual Training Guidebook: How to Design,Deliver, and Implement Live Online Learning, 2nd edition
