Nollywood in Glocal Perspective

Bala A. Musa is Professor of Communication Studies at Azusa Pacific University, Azusa, California, USA. An international scholar, Musa is fellow of many academic and professional organizations. He is author of Framing Genocide: Media, Diplomacy and Conflict; and Co-editor of From Twitter to Tahrir Square: Ethics in Social and New Media Communication; Communication, Culture and Human Rights in Africa; and Emerging Issues in Contemporary Journalism; among others.

• SECTION I: EVOLUTION AND HISTORICAL PERSPECTIVE.- 1. History and Evolution of Nollywood: A look at Early and Late Influences - Adesina Lukman Azeez.- 2. From Nigerian Film Industry to Nollywood: Land-Marking the Growth of the New Wave Cinema - Shaibu Hassan Husseini and Oloruntola A. Sunday.- 3. From Informality to ‘New Nollywood’: Implications for the Audience - Gloria Chimeziem Ernest-Samuel  and Ngozi Uduma.- 4. Challenges of Technological Innovation in Nollywood Film Production - Soji Alabi.- SECTION II: SOCIO-CULTURAL PERSPECTIVE.- 5. Nollywood as an Agent of African Culture and Identity - Olufemi J. Abodunrin and Ogungbemi Christopher Akintola.- 6. Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013) - Morountodun Joseph.- 7. Nollywood and the Glocalization of Prosocial Entertainment - Bala A. Musa.- SECTION III: LOCAL AND GLOBAL INFLUENCE.- 8. Genre Preferences Among the Benin Video-Film Audience in Nollywood - Osakue Stevenson Omoera.- 9. Socio-Economic Psychology of Nigeria’s Nollywood & Kannywood Film Industries - Abdulmutallib Ado Abubakar and Sharafa Dauda.- 10. Nollywood-Inspired Filmmaking in Europe: A Swiss Example - Sandra Mooser.- 11. Multichoice Corporation’s Intervention in Nollywood: A Case Study in Glocal Partnership – Expectations, Issues & Outcomes - Gloria Chimeziem Ernest-Samuel.- 12. Digital Revolution and the Empowerment of Women in the Movie Industry: Vistas from Nollywood to Riverwood - Bala A. Musa.