Transmedia/Genre

Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK, where he is Research Lead for Film & Media and Course Leader for BA (Hons) Media Communications. He is the author/editor of eight books on topics such as transmedia and media industries. Beyond academia, he is the Founder of Immersive Promotion Design, a marketing consultancy for the immersive sector.Anthony N. Smith is Lecturer in Television Theory at the University of Salford, UK. He has published articles in New Media & Society, Critical Studies in Television and beyond. He is also co-editor of Storytelling in the Media Convergence Age: Exploring Screen Narratives (Palgrave Macmillan, 2014) and author of Storytelling Industries: Narrative Production in the 21st Century (Palgrave Macmillan, 2018).

• 1. Introduction.- 2. Transmedia Superhero: Marvel, Genre Divergence and Captain America.- 3. Transmedia Western: Lucasfilm, Genre Linking and The Mandalorian.- 4. Transmedia Horror: Netflix, Genre Empowerment and Stranger Things.- 5. Transmedia Docudrama: ITV Hub, Genre Democratisation and Quiz.- 6. Transmedia Comedy: BBC Three, Genre Distribution and Pls Like.- 7. Transmedia Fantasy-JRPG: Kickstarter, Genre Leveraging and Eiyuden Chronicle: Hundred Heroes.- 8. Transmedia War: Virtual Reality, Genre Embodiment and The Day the World Changed.- 9. Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and Reminiscence.- 10. Conclusion: Towards a Conceptual Framework of Transmedia Genre.