Bernardo Buarque de Hollanda is Associate Professor in the School of Social Sciences at the Getulio Vargas Foundation (FGV/CPDOC), Brazil, as well as Researcher at the Center for Research and Documentation on Brazilian Contemporary History. He holds a PhD in the Social History of Culture from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).Luiz Guilherme Burlamaqui is Assistant Professor at the Federal Institute of Brasília, Brazil. He holds a PhD in Social History from the University of São Paulo, Brazil, and was recipient of the FAPESP scholarship (State of São Paulo Fund in Support of Scientific Investigation). He was also honoured with the João Havelange Scholarship, granted by FIFA- University of Neuchatel, Switzerland.

• 1. Introduction.- 2. Shaping the national sports system: the development of Argentinian sports press from the leisure society to the era of mass culture (1890s-1950s).- 3. Football’s spread across Latinamerica: the first FIFA World Cup in Uruguay 1930 and the role of the mass media.- 4. Race and gender in the pages of the Brazilian Jornal dos Sports.- 5. De Los Sports a Triunfo: sport media in Chile during XX century.- 6. ‘Playing sport is building nation’: issues of Colombian football and nation in the magazines Estadio and Semana during the El Dorado professional league (1948-1954).- 7. Football, ethnicity, and the visual representations of Ecuadorian national identity in Estadio.- 8. The world united by a football…: the Mexican Televisa and their football World Cups.- 9. The print media and sport in the Anglophone Caribbean: the case of Trinidad and Tobago, 1960-2010.- 10. Conclusion.

Bernardo Buarque de Hollanda is Associate Professor in the School of Social Sciences at the Getulio Vargas Foundation (FGV/CPDOC), Brazil, as well as Researcher at the Center for Research and Documentation on Brazilian Contemporary History. He holds a PhD in the Social History of Culture from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).Luiz Guilherme Burlamaqui is Assistant Professor at the Federal Institute of Brasília, Brazil. He holds a PhD in Social History from the University of São Paulo, Brazil, and was recipient of the FAPESP scholarship (State of São Paulo Fund in Support of Scientific Investigation). He was also honoured with the João Havelange Scholarship, granted by FIFA- University of Neuchatel, Switzerland.

• 1. Introduction.- 2. Shaping the national sports system: the development of Argentinian sports press from the leisure society to the era of mass culture (1890s-1950s).- 3. Football’s spread across Latinamerica: the first FIFA World Cup in Uruguay 1930 and the role of the mass media.- 4. Race and gender in the pages of the Brazilian Jornal dos Sports.- 5. De Los Sports a Triunfo: sport media in Chile during XX century.- 6. ‘Playing sport is building nation’: issues of Colombian football and nation in the magazines Estadio and Semana during the El Dorado professional league (1948-1954).- 7. Football, ethnicity, and the visual representations of Ecuadorian national identity in Estadio.- 8. The world united by a football…: the Mexican Televisa and their football World Cups.- 9. The print media and sport in the Anglophone Caribbean: the case of Trinidad and Tobago, 1960-2010.- 10. Conclusion.

Bernardo Buarque de Hollanda is Associate Professor in the School of Social Sciences at the Getulio Vargas Foundation (FGV/CPDOC), Brazil, as well as Researcher at the Center for Research and Documentation on Brazilian Contemporary History. He holds a PhD in the Social History of Culture from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).Luiz Guilherme Burlamaqui is Assistant Professor at the Federal Institute of Brasília, Brazil. He holds a PhD in Social History from the University of São Paulo, Brazil, and was recipient of the FAPESP scholarship (State of São Paulo Fund in Support of Scientific Investigation). He was also honoured with the João Havelange Scholarship, granted by FIFA- University of Neuchatel, Switzerland.

• 1. Introduction.- 2. Shaping the national sports system: the development of Argentinian sports press from the leisure society to the era of mass culture (1890s-1950s).- 3. Football’s spread across Latinamerica: the first FIFA World Cup in Uruguay 1930 and the role of the mass media.- 4. Race and gender in the pages of the Brazilian Jornal dos Sports.- 5. De Los Sports a Triunfo: sport media in Chile during XX century.- 6. ‘Playing sport is building nation’: issues of Colombian football and nation in the magazines Estadio and Semana during the El Dorado professional league (1948-1954).- 7. Football, ethnicity, and the visual representations of Ecuadorian national identity in Estadio.- 8. The world united by a football…: the Mexican Televisa and their football World Cups.- 9. The print media and sport in the Anglophone Caribbean: the case of Trinidad and Tobago, 1960-2010.- 10. Conclusion.