This book examines the ways that brothels are managed under decriminalisation in New Zealand. New Zealand decriminalised sex work in 2003 with the passage of the Prostitution Reform Act, making it the first country to do so. Decriminalisation situates brothels as ‘businesses like any other’ and creates a legislative platform for better working conditions for sex workers. Nevertheless, we have limited understanding of how brothels are managed in New Zealand. Drawing on interviews with brothel operators and sex workers, this book explores how the law is understood and implemented, how brothel operators position their businesses, and how they seek legitimacy in a historically stigmatised sector. It also examines the rules and norms by which operators manage their businesses and the possibilities for sex workers to consent to commercial sexual services in the context of neoliberal norms of work and of managers who expect them to be professionalised, responsibilised and productive.