Erika Darics is an interdisciplinary scholar working at the intersection of applied linguistics, critical discourse analysis and organisational communication. She is particularly interested in promoting language awareness and the importance of linguistic-oriented research across disciplinary boundaries. She is currently the vice president of the Association for Business Communication and one of the co-hosts of the Words and Actions podcast.Jonathan Clifton is an associate professor at the Université Polytechnique Hauts-de-France, in Valenciennes, France. Using various methodologies such as conversation analysis, membership categorization analysis and narrative analysis, his research is cross-disciplinary in nature focusing on both language use and issues of interest to organisational scholars, notably leadership.

• Part one.- Chapter one: Introduction.- Chapter two: the advantages of using naturally-occurring data.- Part two: Case book.- Chapter 3:  Metaphor analysis.- Chapter 4: Positioning theory.- Chapter 5: Membership categorization analysis.- Chapter 6: Metadiscourse analysis in computer-mediated communication.- Chapter 7: Conversation analysis.- Chapter 8: Digital media in the team.- Chapter 9: Communicative Constitution of Communication (CCO).- Chapter 10: Conclusions.

Erika Darics is an interdisciplinary scholar working at the intersection of applied linguistics, critical discourse analysis and organisational communication. She is particularly interested in promoting language awareness and the importance of linguistic-oriented research across disciplinary boundaries. She is currently the vice president of the Association for Business Communication and one of the co-hosts of the Words and Actions podcast.Jonathan Clifton is an associate professor at the Université Polytechnique Hauts-de-France, in Valenciennes, France. Using various methodologies such as conversation analysis, membership categorization analysis and narrative analysis, his research is cross-disciplinary in nature focusing on both language use and issues of interest to organisational scholars, notably leadership.

• Part one.- Chapter one: Introduction.- Chapter two: the advantages of using naturally-occurring data.- Part two: Case book.- Chapter 3:  Metaphor analysis.- Chapter 4: Positioning theory.- Chapter 5: Membership categorization analysis.- Chapter 6: Metadiscourse analysis in computer-mediated communication.- Chapter 7: Conversation analysis.- Chapter 8: Digital media in the team.- Chapter 9: Communicative Constitution of Communication (CCO).- Chapter 10: Conclusions.

Erika Darics is an interdisciplinary scholar working at the intersection of applied linguistics, critical discourse analysis and organisational communication. She is particularly interested in promoting language awareness and the importance of linguistic-oriented research across disciplinary boundaries. She is currently the vice president of the Association for Business Communication and one of the co-hosts of the Words and Actions podcast.Jonathan Clifton is an associate professor at the Université Polytechnique Hauts-de-France, in Valenciennes, France. Using various methodologies such as conversation analysis, membership categorization analysis and narrative analysis, his research is cross-disciplinary in nature focusing on both language use and issues of interest to organisational scholars, notably leadership.

• Part one.- Chapter one: Introduction.- Chapter two: the advantages of using naturally-occurring data.- Part two: Case book.- Chapter 3:  Metaphor analysis.- Chapter 4: Positioning theory.- Chapter 5: Membership categorization analysis.- Chapter 6: Metadiscourse analysis in computer-mediated communication.- Chapter 7: Conversation analysis.- Chapter 8: Digital media in the team.- Chapter 9: Communicative Constitution of Communication (CCO).- Chapter 10: Conclusions.